Hui Lim

Master of Philosophy (Marketing) candidate with experience in quantitative research, statistical analysis, and data validation. Skilled in IBM SPSS Statistics and SmartPLS 4 for data analysis, hypothesis testing, and structured reporting. Strong interest in analytics, consumer insights, and data-driven decision-making, with a willingness to learn and continuously improve.

Administrative Assistant (G2M Scholarship Placement) - Faculty of Business, Curtin University Malaysia - Curtin University Malaysia

(2024-07 - 2026-02)

• Managed project profit and loss statements, budgeting records, and financial tracking for Taiwan Business Study Tour, Miri Smart City App Promotion, and AvantHealth business initiatives
• Acted as liaison for the MICPA x CA ANZ Tuition Programme, coordinating programme communication and administrative matters
• Supported daily faculty administration, ensuring smooth workflow and documentation management
• Handled data entry, filing, invoice preparation, and administrative records with high accuracy
• Assisted student and programme coordination for academic and administrative processes
• Supported academic conferences through coordination and logistical assistance, including: Administrative Support Committee and Chair of Student Committee, 27th MFAIC 2025; Event Operations Support, STBAI Conference 2025

Master of Philosophy - Marketing - Curtin University Malaysia (2024-06)

Bachelor of Commerce - Finance & Marketing - Curtin University Malaysia (2021-02 - 2023-11)