Shafeqqa Shaari

Sales & Marketing professional with 10+ years of experience in online business operations, website management, social media marketing, sales administration, customer service, and documentation. Skilled in managing product listings, WhatsApp marketing campaigns, customer databases, invoices, payroll support, and delivery coordination. Proven ability to improve product appeal and sales performance, including redesigning an instant hijab collection that achieved 200+ pieces sold within 1 week.

SALES&MARKETING EXECUTIVE at D' Mahligai Scarf (2016-01 – Present)

• Improved website presentation and customer browsing experience by updating product listings, descriptions, and visual layouts, resulting in a more professional and user-friendly online platform.
• Increased customer engagement and product visibility by executing monthly WhatsApp and social media marketing campaigns using customer databases and targeted promotional content.
• Strengthened brand awareness and sales support by creating catalogs, digital content, and marketing materials, resulting in better product presentation to customers.
• Identified customer needs and market opportunities by conducting market research, contributing to the development of relevant and high-quality products.
• Improved office efficiency and record accuracy by managing files, documents, databases, and administrative records in an organized manner.
• Supported smooth financial operations by preparing invoices, processing payments, and assisting with payroll administration, ensuring accurate and timely documentation.
• Managed raw material orders with suppliers and coordinated tailoring house production quantities, ensuring materials were available on time and production output aligned with customer/order requirements through close supplier follow-up and quantity planning.
• Developed and updated Standard Operating Procedures (SOPs) using Microsoft Excel, standardizing work processes, improving workflow consistency, and supporting smoother coordination between suppliers, production, and internal teams.

SALES ADMIN at D' Mahligai Scarf (2014-04 – 2015-12)

• Improved customer satisfaction and response efficiency by handling inquiries related to orders, products, and deliveries, ensuring customers received accurate and timely support.
• Ensured smooth and timely deliveries by coordinating delivery schedules and logistics with shipping partners, reducing delays and improving order fulfilment.
• Maintained accurate customer and sales records by updating customer information and sales data in the system, supporting better tracking and reporting.
• Improved sales order accuracy by processing customer orders carefully and verifying order details, minimizing errors and ensuring smooth transaction flow.
• Supported efficient sales administration by preparing invoices, receipts, and sales-related documents, ensuring proper documentation and timely billing.

STORE ASSISTANT at Usaid Enterprise (2013-07 – 2013-08)

• Improved customer shopping experience by assisting customers with purchases, product inquiries, and service support, resulting in smoother daily store operations.
• Maintained accurate stock availability by organizing inventory, arranging products, and monitoring stock levels to support efficient sales activities.
• Strengthened store branding and promotions by designing invitation cards and promotional banners, helping to attract customers and support marketing activities.
• Created a clean and welcoming store environment by maintaining proper product displays, cleanliness, and organization, improving customer comfort and store presentation.

Diploma in Information Technology – Politeknik Sultan Mizan Zainal Abidin (2013)