Kingston Tuang

Full-funnel digital marketer with 3+ years of professional experience spanning agency marketing, performance advertising, lead generation, direct sales, CRM, marketing automation, email marketing, web funnels and sales coordination. Experienced in taking campaigns from acquisition and creative development through lead nurturing and conversion, with hands-on experience across Meta Ads, Google Ads, GoHighLevel, Zapier, landing pages and webinar funnels. Brings additional consultative sales experience from real estate and current exposure to revenue-focused education marketing.

Marketing Manager at Wealth Mentors Sdn Bhd (2024-11 – Present)

• Own hands-on execution of digital acquisition campaigns, particularly Meta Ads, including creative direction, copy, audience targeting, campaign testing and optimisation.
• Design and optimise webinar acquisition funnels, landing pages and customer journeys from paid traffic through registration, nurturing and sales conversion.
• Manage CRM and marketing automation using GoHighLevel and Zapier, including workflows, lead routing, follow-up sequences and campaign operations.
• Manage email marketing and webinar communications, coordinating campaign calendars, automations and audience segmentation.
• Work closely with the programme speaker and sales team on offer planning, webinar strategy, sales processes and campaign execution.
• Support sales conversion by assisting with difficult or technically complex prospects and translating marketing/product information into commercially useful responses.
• Handle related web and technical marketing operations, including landing-page implementation, domains/DNS and Cloudflare-related configuration.
• Operate across the full customer-acquisition funnel: paid traffic → lead capture → CRM → nurture → webinar → sales follow-up → conversion.

Real Estate Negotiator at IPG Realty Sdn Bhd (2024-03 – 2024-10)

• Generated and managed property leads using personally funded digital advertising campaigns, taking ownership of acquisition cost and lead quality.
• Handled prospecting and follow-up through WhatsApp, qualified prospects, conducted showroom presentations and guided customers through the purchase process.
• Managed negotiations and coordinated with bankers, property developers and co-brokers through to transaction completion.
• Developed practical experience in consultative selling, objection handling, customer relationship management and high-ticket sales.
• Used direct feedback from prospects and campaign performance to refine targeting, messaging and lead follow-up.

Social Media Marketing Executive at Cloudix Digital Sdn Bhd (2023-09 – 2024-02)

• Managed social media and digital marketing activities for multiple client accounts across different industries, balancing content, paid acquisition and campaign execution.
• Worked on social media campaigns for established brands including Mahsuri, Yokohama Tyre Malaysia and GoInsuran, alongside lead-generation campaigns for beauty, property, finance/SME lending and roadside assistance clients.
• Planned and produced social content, copy, photography and video content, including outdoor shoots and basic graphic design.
• Executed and monitored Meta and Google advertising campaigns, with a focus on lead generation and campaign performance.
• Applied SEO, copywriting, audience targeting and content optimisation across client campaigns.

Marketing Intern / Part-Time Marketing Executive at Cloudix Digital Sdn Bhd (2023-05 – 2023-08)

• Joined Cloudix during the final semester of university as an intern and transitioned into a part-time role before moving into a full-time Social Media Marketing Executive position.
• Built hands-on foundations across social media management, email marketing, paid advertising, content creation, copywriting and digital campaign execution.
• Supported client campaigns and content production while developing practical experience with marketing tools, reporting and day-to-day agency operations.

Public Relations Director at Sunway Diploma Student Council (2021 – 2023)

• Led student-facing communications and supported social media management, email campaigns and event coordination.
• Developed early experience in content planning, audience communication, campaign coordination and event execution.

Diploma in Business Administration – Sunway College Kuala Lumpur (2021 – 2023)