Willian Lai

A multitasking and opinionated driven suit who is still on his journey to be what he calls, a #Supersuit.

Have 2 years of working experience in global renowned advertising agency which handled Malaysia and MNC brands in different industry for example Financial Institution/ Bank, FMCG and Shopping Mall. Posseses creative, communication, strong coordination skills to support cross functional roles. Have strength in execution & coordination, good in time management, strong in planning capabilities and is solution-based.

Publicis Groupe (Malaysia) Advertising Agency

Experience: May 2021 - April 2023 (2 years)

Position: Brand Executive

Visa Malaysia (Financial Institution) (2021-2023)

• Key person to contact for all Visa Merchants Sales and Acquisition Campaigns
• Prepared, monitored and presented timely campaign progress report to clients on weekly basis 
• Led and coordinated the 360 marketing campaigns which included 3 agencies (Creative, Social & Media) 
• Led the creative development for all Visa issuers (bank) campaigns 
• Led and coordinated ATL, BTL, and OOH developments 
• Adapted, Adopted, Reused and Utilised the global assets to launch in Malaysia market 
• Assisted and worked closely with APAC Hub(Singapore) for the creative development used in Malaysia markets 
• Involved in Credit Card Design for local and oversea markets 
• Coordinated the on-ground events in shopping mall (FIFA Finals Viewing Party & Credit Card Acquisition)

Principal Asset Management (Financial Institution) (2021-2023)

• Assisted in developing 2023 Brand Plan 
• Involved and coordinated the 360 marketing campaigns for branding, products launch and new Online Investment Portal launch 
• Led and coordinated the holistic campaigns for new products launching included 3 agencies 
• Led the festive greetings plan throughout the 2023 (Included journal and money packet design for Chinese New Year 2023, Hari Raya 2023 & Deepavali 2023) 
• Ensured the creatives developed complied with global guideline and proposition

Mead Johnson - Sustagen (FMCG) (2021-2022)

• Assisted in product re-branding marketing campaigns 
• Involved in oversea shooting on product packaging and TV commercial ad

Spritzer Malaysia (FMCG) (2021-2022)

• Assisted in product re-branding marketing campaigns 
• Liaised with media agency and production house to produce the creative assets for launching 
• Coordinated and monitored the end-to-end audio visual productions (TV commercial & Radio Ad)
• Coordinated and monitored the POSM (Creative development & Production)

Pavilion Bukit Jalil Malaysia (Shopping Mall) (2021-2022)

• Involved in new mall launch proposal (Pre- launch, Softlaunch, Grand Opening & Post-launch) 
• Coordinated and monitored the production for launch collaterals (ATL & BTL) 
• Monitored the timeline and budget for each campaigns & festive ads 
• Coordinated the on-ground events for the shopping mall launch

Tunku Abdul Rahman University of Management and Technology (TAR UMT)

2019 - 2021 Bachelor of Business (Honours) in Marketing;

2017 - 2019 Diploma in Business Studies (E-commerce and Marketing)