Zanda Twala

A seasoned marketing and communications professional with over 14 years of experience across media, marketing, communications, and public relations. I bring strong marketing project management expertise, with skills spanning communication strategy, social media management, content creation, people and client management, asset coordination, and budget oversight. I have a proven track record of launching successful campaigns, managing complex projects end to end, and consistently delivering while aligning with client expectations and business goals.

Marketing and Communications Manager at Badger Holdings (2025-02 – Present)

Lead the strategic direction and execution of B2B marketing initiatives within the insurance sector, enhancing brand visibility and supporting business growth.

• Lead the strategic direction and execution of B2B marketing initiatives within the insurance sector, enhancing brand visibility and supporting business growth.
• Develop and implement integrated marketing strategies and targeted campaigns aligned with sales objectives and business priorities.
• Manage digital marketing channels, including email, social media, and website content, ensuring consistent and impactful messaging.
• Drive internal culture-building through employee engagement initiatives, internal communications, and campaigns that strengthen organisational alignment.
• Plan, coordinate, and execute internal and external corporate events to promote brand engagement and stakeholder relationships.
• Lead and mentor a high-performing marketing team, setting clear goals, monitoring performance, and fostering a collaborative, results-focused environment.
• Work cross-functionally with senior leadership, operations, HR, and sales teams to align marketing activities with organisational objectives.
• Provide regular performance reports and insights on marketing campaigns, digital initiatives, and event outcomes.
• Uphold TCF (Treating Customers Fairly) principles by ensuring transparent communication, ethical conduct, and customer-centric marketing practices.
• Maintain strong organisational discipline, attention to detail, and professional representation of the Marketing department at all levels of the business.

Marketing and Communications Manager at Mustard Seed Relationship Marketing (2018-06 – 2025-01)

Marketing and Communications Manager responsible for strategic planning, tenant liaison, marketing reporting, market research, exhibitions management, public relations, and people management.

• Develop annual marketing strategies by identifying previous year's pain points and addressing them in current year strategy.
• Identify the direction the brand should take and develop marketing strategies that drive the brand towards that direction.
• Ensure that marketing strategy campaigns fall within the given budget.
• Strategically formulate partnerships and sponsorships that add value to the brand.
• Conduct tenant visits to address individual tenant pain points and strengths, communicate marketing avenues and share general marketing advice.
• Conduct monthly tenant meetings alongside the Centre Manager.
• Write monthly newsletters for tenants addressing campaign outcomes, future campaigns, housekeeping reminders, announcements, and advertising opportunities.
• Formulate marketing reports addressing past, present, and upcoming campaigns.
• Address budget in marketing reports including annual budget, spending, and remaining budget.
• Provide overview of exhibitions showcasing annual and monthly targets.
• Conduct deep stick research and conceptualise and coordinate events.
• Coordinate planned events including supplier coordination and budget management.
• Book and invoice new exhibitors.
• Identify new exhibitions opportunities and ensure all exhibitions add value to the brand.
• Ensure exhibitions invoicing processes are finalised before exhibitions take place.
• Harness good relations with exhibitors.
• Ensure brand is positively positioned on social media, media outlets (TV, radio, local stations) and by tenants.
• Ensure CSI initiatives are well publicised.
• Manage exhibitions coordinators ensuring impeccable work submitted on time, filling in when on leave.

Media Logistics Branch Manager at On The Dot Media (Media 24) (2015-01 – 2018-12)

Leading a team of 18 people in media logistics management.

• Leading a team of 18 people, the role included people management, asset management, client management and financial management.

Freelance Journalist at Media 24 (2010-01 – 2015-12)

Freelance journalism work for Media 24.

• Writing news articles
• Editing news articles
• Taking photos
• Conducting interviews

Freelance Work at Mzansi Magic (2011-01 – 2015-12)

Freelance work in media and communications.

• Freelance Work in Media and Communications (PR, Marketing, TV and Radio)

Bachelor of Communications in Management – University of Fort Hare (2011-01 – 2014-12)

Certificate in Municipal and Community Journalism – iDASA Institute (2009-01 – 2009-12)