Zara Diindu

Client Servicing and Communications professional with 5+ years of experience managing corporate reporting, digital campaigns and integrated marketing projects. Proven track record in handling listed companies including PETRONAS, AirAsia X, Petra and Bumi Armada, delivering Annual, Integrated and Sustainability Reports within tight timelines. Skilled in stakeholder management, cross-functional coordination and end-to-end campaign execution across digital and offline platforms.

Client Servicing at Rethink Sdn Bhd (2025-08 – Present)

• Manage end-to-end client servicing for multiple listed companies including PETRONAS, PETRA Energy Berhad, Bumi Armada and Air Asia X, ensuring timely delivery of Annual, Integrated and Sustainability Reports
• Lead coordination between content, design and client stakeholders to ensure alignment and smooth project execution
• Developed and managed content for ASEAN 2025 communications, ensuring all deliverables met client expectations, timelines and messaging requirements
• Oversee website enhancements and digital deliverables for brands such as QSR and KMI, ensuring functionality and user experience improvements
• Facilitate discussions and negotiations with clients and internal teams to align deliverables, timelines and expectations
• Supported multiple project pitches and proposals, contributing to successful client acquisitions

Client Servicing at UnRavel Digital Marketing Agency Sdn Bhd (2024-07 – 2025-07)

• Managed client portfolios across FMCG and retail brands including Nivea, Mercato and Simplot
• Executed SEO/SEM strategies, including website audits, backlinking and performance reporting
• Oversaw campaign deliverables across social media, visuals, copywriting and community management
• Ensured campaigns met performance targets across Meta Ads and Google UAC, optimising for reach and engagement
• Managed e-commerce platforms, ensuring accurate product descriptions, SEO optimisation and customer experience quality
• Acted as key liaison between client and internal teams to ensure seamless workflow and delivery

Marketing Executive at OSREN (2022-06 – 2024-06)

• Led content and marketing strategies across website, e-commerce and social media platforms
• Created integrated content including social media, scripts, email marketing and product packaging
• Managed marketing operations across multiple markets including Malaysia, Australia, Indonesia and the US
• Analysed campaign performance using Google Analytics providing insights for optimisation
• Conducted market research to understand audience behaviour and improve campaign effectiveness
• Oversaw team output to ensure brand consistency, quality control and timely delivery

Content Writer / Digital Marketer at dBazzar Sdn Bhd (2021-04 – 2022-05)

• Managed and executed social media campaigns across multiple platforms
• Developed content for apps, social media emails and scripts to enhance brand engagement
• Analysed digital ad performance across Meta and Google Analytics
• Analysed campaign performance using Google Analytics providing insights for optimisation
• Conducted market research to identify trends and audience insights
• Ensured app and platform functionality aligned with user experience expectations

BACHELOR OF MASS COMMUNICATION (HONS) PUBLIC RELATIONS in Mass Communication – Universiti Teknologi Mara (UiTM) Shah Alam (2025)

Diploma in Quantity Surveying in Quantity Surveying – Executive College (2018)