Marketing and Communications Manager at Badger Holdings (2025-02 – Present)
Lead the strategic direction and execution of B2B marketing initiatives within the insurance sector, enhancing brand visibility and supporting business growth.
- Lead the strategic direction and execution of B2B marketing initiatives within the insurance sector, enhancing brand visibility and supporting business growth.
- Develop and implement integrated marketing strategies and targeted campaigns aligned with sales objectives and business priorities.
- Manage digital marketing channels, including email, social media, and website content, ensuring consistent and impactful messaging.
- Drive internal culture-building through employee engagement initiatives, internal communications, and campaigns that strengthen organisational alignment.
- Plan, coordinate, and execute internal and external corporate events to promote brand engagement and stakeholder relationships.
- Lead and mentor a high-performing marketing team, setting clear goals, monitoring performance, and fostering a collaborative, results-focused environment.
- Work cross-functionally with senior leadership, operations, HR, and sales teams to align marketing activities with organisational objectives.
- Provide regular performance reports and insights on marketing campaigns, digital initiatives, and event outcomes.
- Uphold TCF (Treating Customers Fairly) principles by ensuring transparent communication, ethical conduct, and customer-centric marketing practices.
- Maintain strong organisational discipline, attention to detail, and professional representation of the Marketing department at all levels of the business.
Marketing and Communications Manager at Mustard Seed Relationship Marketing (2018-06 – 2025-01)
Marketing and Communications Manager responsible for strategic planning, tenant liaison, marketing reporting, market research, exhibitions management, public relations, and people management.
- Develop annual marketing strategies by identifying previous year's pain points and addressing them in current year strategy.
- Identify the direction the brand should take and develop marketing strategies that drive the brand towards that direction.
- Ensure that marketing strategy campaigns fall within the given budget.
- Strategically formulate partnerships and sponsorships that add value to the brand.
- Conduct tenant visits to address individual tenant pain points and strengths, communicate marketing avenues and share general marketing advice.
- Conduct monthly tenant meetings alongside the Centre Manager.
- Write monthly newsletters for tenants addressing campaign outcomes, future campaigns, housekeeping reminders, announcements, and advertising opportunities.
- Formulate marketing reports addressing past, present, and upcoming campaigns.
- Address budget in marketing reports including annual budget, spending, and remaining budget.
- Provide overview of exhibitions showcasing annual and monthly targets.
- Conduct deep stick research and conceptualise and coordinate events.
- Coordinate planned events including supplier coordination and budget management.
- Book and invoice new exhibitors.
- Identify new exhibitions opportunities and ensure all exhibitions add value to the brand.
- Ensure exhibitions invoicing processes are finalised before exhibitions take place.
- Harness good relations with exhibitors.
- Ensure brand is positively positioned on social media, media outlets (TV, radio, local stations) and by tenants.
- Ensure CSI initiatives are well publicised.
- Manage exhibitions coordinators ensuring impeccable work submitted on time, filling in when on leave.
Media Logistics Branch Manager at On The Dot Media (Media 24) (2015-01 – 2018-12)
Leading a team of 18 people in media logistics management.
- Leading a team of 18 people, the role included people management, asset management, client management and financial management.
Freelance Journalist at Media 24 (2010-01 – 2015-12)
Freelance journalism work for Media 24.
- Writing news articles
- Editing news articles
- Taking photos
- Conducting interviews
Freelance Work at Mzansi Magic (2011-01 – 2015-12)
Freelance work in media and communications.
- Freelance Work in Media and Communications (PR, Marketing, TV and Radio)
