Abolanle Aibinu
Digital Content & Marketing | Editorial Strategy | Brand Storytelling
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About
Content and communications-focused professional with an engineering background, hands-on experience shaping brand voice across editorial platforms, social media and startup marketing. Have edited for digital publications serving Nigeria's SME community, rebuilt a fashion brand's identity and social presence from the ground up, and write a personal newsletter, Unfiltered Engineer, exploring career and tech in a distinctly Nigerian voice. Pairs analytical rigor with storytelling to create content people actually stop for.
Experience
Founder & Creative Lead at Essentials by Bola (Present)
- Relaunched the brand's nightwear, loungewear and lingerie lines end to end, building a soft, feminine visual identity and designing all promotional flyers
- Explored TikTok growth strategy and live-streaming as new sales and engagement channels
- Run the full customer journey from sourcing to social promotion to sale as sole marketer and brand voice
Content Editor at SME sabi (2021-11 – 2022-02)
- Edited and proofread articles and blog posts for clarity, coherence and alignment with brand voice, for content reaching Nigeria's SME community
- Partnered with writers to generate timely, relevant content ideas grounded in audience needs
Content Editor at Artificial Intelligence for Clean Energy (2021-10 – 2021-12)
- Used data analysis and research methods to evaluate content strategy effectiveness
- Drove ongoing optimisation of content based on measurable performance results
Student Intern at Galaxy Backbone (2025-02 – Present)
- Monitor and troubleshoot network performance using diagnostic tools, translating technical findings into clear customer-facing reports
- Prepare detailed, accurate usage and consumption reports across multiple customer accounts
Research Assistant at Advanced Engineering Innovations Research Group (2021-10 – Present)
- Collect, extract and analyse research data with a high degree of accuracy
- Support the design and execution of research projects aimed at improving engineering processes
Education
B.Eng. in Computer Engineering – Nile University of Nigeria (2026-11)
