Abubakri Mudasiru

Marketing strategist with experience designing customer acquisition systems, brand positioning strategies, lead generation frameworks, and audience building initiatives that drive measurable commercial outcomes. Known for diagnosing business growth problems, developing repeatable marketing systems, and translating customer psychology into scalable acquisition strategies. Experienced across real estate, fintech, tourism, and personal branding, with strengths in marketing strategy, sales enablement, content ecosystems, positioning, audience building, and team capability development.

Head of Marketing at EarthBound Real Estate Ltd. (2025-02 – 2025-06)

• Designed and led the company's transition from fragmented sales activities to a structured marketing led customer acquisition system.
• Trained a 12 member sales team to operate as strategic marketers rather than traditional realtors, with 8 team members adopting the new acquisition framework.
• Developed a comprehensive sales acquisition framework combining audience building, strategic positioning, personal branding, networking, content strategy, and lead generation.
• Introduced an industry layering strategy that enabled realtors to specialise in targeted professional sectors and build deeper access to high value prospects.
• Designed a repeatable lead generation system that helped attract qualified prospects instead of relying primarily on cold outreach and random prospecting.
• Developed customer education campaigns that positioned real estate investment around financial protection, wealth preservation, and return on investment.
• Created a webinar driven lead generation strategy that attracted career professionals through personal branding education, nurtured them within the company's marketing ecosystem, and converted prospects into clients.
• Following implementation, monthly sales performance increased from two plots sold in the preceding month to two acres and two additional plots sold by trained team members in Kobape, Abeokuta.

Creative Editor at Haoma Worgwu (2024-05 – 2025-05)

• Architected a comprehensive content ecosystem, maintaining a consistent and compelling brand narrative.
• Represented the brand at functions, leveraging personal authority and storytelling to sell the company's mission.
• Masterminded a community centric lead generation strategy that prioritised authentic engagement, resulting in a sustainable pipeline of brand advocates and repeat users.
• Created compelling weekday content to maintain consistent brand visibility and audience engagement.

Marketing Lead at Angel Style Travels Ltd. (2023-10 – 2024-03)

• Produced one of the company's most creative tourism advertising campaigns.
• Built profit yielding relationships across private and public sector organisations to strengthen business opportunities.
• Scheduled and managed marketing operations and strategy implementation for a tourism project serving diverse age groups.
• Created compelling weekday content to maintain consistent brand visibility and audience engagement.

Administrative Manager at Resource Team Company (2022-05 – 2022-07)

• Researched the company's industry and identified a sales opportunity valued at approximately ₦1.5 million.
• Iterated the company's positioning, helping it become the preferred choice among 70% of its target audience.
• Developed a sales strategy that converted previously reluctant clients.

Marketing Manager at Coinstick Inc. (2025-08 – 2025-12)

• Engaged to drive customer acquisition and establish a strong social media presence capable of converting prospective users into active customers.
• Identified a core customer problem around sending US dollars abroad, including delays, reliance on middlemen, and associated financial losses.
• Developed a customer insight driven acquisition campaign focused on solving cross border payment friction and positioning the product around customer pain rather than product features.
• Designed a WhatsApp focused conversion strategy to engage prospects within their preferred communication environment.
• Developed campaign resources and messaging frameworks before implementation was suspended following a shift in organisational priorities.

Building Technology – Lagos State Polytechnic (2021)