Adebayo Juwon

Emerging-markets GTM operator with 8+ years scaling fintech and crypto platforms across Africa and MENA.

Built

African market operations from zero at FTX (~$20M to $1.5B+ monthly volume) and Backpack, and now oversee client-relationship management across Oneremit's sales team as the company scaled to ~$10M in monthly volume. Specialist in cross-border partnerships, regulated financial products, and ground-up market entry. Active builder using Claude Code to ship AI-native B2B SaaS; currently building Eodly (eodly.io) with paid founding customers.

Director of Sales at Oneremit (2025-08 – Present)

Cross-border payments platform helping African businesses move money globally; $7M+ monthly volume.

• Personally originated and closed approximately 30% of total platform transaction volume, equivalent to ~$6M in 180 days as the lead seller on the team.
• Built the partnership pipeline that delivered the company's first $20M in cumulative volume and 66% average MoM growth across 30+ countries and 7+ industries (oil & gas, travel, logistics, others).
• Maintained cost-to-volume ratio under 0.5% on personally-managed accounts, supporting ~$4M in monthly recurring volume and ~$50K in monthly recurring revenue.
• Run a 2-week to 2-month sales cycle from first contact to active revenue-generating client, converting new business at a 15-20% win rate and adding $1M-$1.5M in new client volume monthly, while retaining and growing each relationship through ongoing account management.
• Took on client-relationship oversight across a 6-person sales team in addition to personal accounts, as Oneremit scaled from ~$5M–7M to ~$10M in monthly platform volume.

Marketing & Operations Manager (Africa) at Backpack Exchange & Wallet (2024-05 – 2025-08)

Series A crypto exchange and self-custodial wallet ($17M raised); sole Africa-based operator.

• Managed KOL and community-leader partnerships (trading-group leaders, content creators) through volume-based incentive campaigns tied to listings and launches, helping drive Nigeria to ~$10M average monthly trading volume.
• Activated personal trader network from prior fintech roles to seed Backpack's Africa user base, accelerating time-to-liquidity in a new market.
• Designed user acquisition campaigns in Nigeria that performed strongly enough to be adopted as templates for other global markets, directly influencing GTM beyond regional remit.
• Ran end-to-end Africa operations: onboarding flows, customer support escalations, compliance coordination, and partner management.

COO at Finna Protocol (2023-03 – 2024-05)

Early-stage fintech building fiat rails and retail loan products. Founding operator.

• Co-founded operations from zero: defined product priorities, set up customer support, hired and managed early team.
• Drove user acquisition campaigns that scaled the platform to ~5,000 active users and ~₦150M (~$95K USD) in peak monthly transaction volume on minimal marketing spend.
• Led fundraising outreach and liquidity partnerships during a difficult post-FTX environment for crypto-adjacent startups.

Regional Lead, Africa (Contractor) at FTX (2020-05 – 2023-03)

Sole Africa-based contractor at the global crypto exchange. Operated independently from Bahamas HQ, focused entirely on African market development. Retained by the bankruptcy estate after the November 2022 collapse to manage orderly winddown of African operations through March 2023.

• Grew African monthly trading volume from ~$20M to $1.5B–$2B at scale (depending on market conditions), roughly 75–100x growth, by building fiat on/off-ramp partnerships across Nigeria, Kenya, Ghana, and South Africa.
• Drove ~4,000 new African user signups per month at peak through brand activations, community events, KOL partnerships, and on-the-ground market education.
• Established FTX as a leading exchange brand across West and East Africa from a near-zero starting position.
• Following the November 2022 collapse, supported the bankruptcy estate with regional wind-down: partner offboarding, customer communications, and orderly closure of local operations.

Regional Manager, West Africa at Blockchain Board of Derivatives (BBOD) (2018-04 – 2020-04)

Early West Africa lead for a non-custodial crypto derivatives startup (later wound down).

• Built West Africa community presence and led outbound business development across Nigeria and neighboring markets during the 2018–2020 crypto cycle.
• Developed early operational playbook later applied at FTX.

BSc in Sociology – University of Abuja (2016)