Adediran Ridwan

Results-driven Art Director with 7+ years of experience leading creative projects across digital, print, and social platforms. Proven track record of delivering brand campaigns that drive measurable growth — including 50% increases in engagement and 15% gains in brand awareness. Skilled in cross-functional team leadership, multi-channel execution, and aligning creative vision with strategic business objectives.

Senior Art Director - Explicit Communication Limited - Lagos, Nigeria

(2018-01)

• Conceptualised and directed seasonal campaigns, driving a 50% increase in customer engagement and a 15% boost in brand awareness across social media.
• Developed and executed creative concepts for brand, seasonal, and product launches aligned with strategic marketing goals.
• Coordinated execution across 10+ channels (digital, OOH, experiential), delivering a 15% lift in lead generation.
• Led end-to-end art direction for multiple DTC and e-commerce brands, producing visuals that elevate brand identity and customer experience.
• Mentored junior designers and managed creative workflows to ensure consistent, on-time delivery.

Art Director - Brand Believers - Lagos, Nigeria

(2017-01 - 2018-12)

• Spearheaded brand and product launch campaigns, driving a 30% increase in campaign performance.
• Enforced brand guidelines, ensuring 100% design consistency across all client deliverables.
• Maintained a 95% client satisfaction rate through strong relationship management and creative presentations.

Art Director - TBWA Concept - Lagos, Nigeria

(2016-01 - 2017-12)

• Designed distinctive visual assets for top-tier clients across multi-channel campaign executions.
• Managed 10+ concurrent design projects, meeting tight deadlines while maintaining quality standards.
• Streamlined creative workflows, reducing campaign turnaround time by 15%.

Bachelor of Arts - Visual Art - University of Lagos (2009-01 - 2014-12)