Adedoyin Daudu

Email marketing strategist with a background in SEO content and brand storytelling, bringing a rare combination of analytical precision and empathetic copywriting to every campaign. Experienced in building audience-first email strategies from the ground up, including auditing existing programs, segmenting lists, crafting conversion-driven copy, and tracking performance metrics to drive continuous improvement. Proficient across major ESPs including Mailchimp, Shopify, Klaviyo, MailerLite, and EmailOctopus.

Known for being meticulous and thoughtful, approaching each campaign with deep consideration for both the brand's voice and the subscriber's experience.

Email marketing Strategist at AromaBarBeauty (2026-03 – Present)

• Built and activated a full email marketing system including a welcome sequence, abandoned checkout series, and winback automation
• Wrote 14 emails across automation flows and monthly campaigns, including a product launch countdown sequence that generated $228 revenue within the first week.
• Recommended audience segmentation to separate high-value customers from re-engagement targets, improving campaign relevance and targeting.
• Managed end-to-end campaign execution including copywriting, scheduling, and performance tracking across a three-week engagement.

Email marketing Intern at Sapphire Learning Hub (2026-03 – Present)

• Crafted conversion-focused copy for landing pages, registration pages, and tier upgrade pages designed to move audiences through the funnel.
• Wrote email campaigns to drive event registrations and persuade subscribers to upgrade membership tiers.
• Developed campaign strategy documents and decks for 5+ brands, translating brand goals into actionable, audience-first email plans.
• Led a team of interns, coordinating deliverables and maintaining quality standards across campaign projects.

Virtual/Editorial Assistant at Reading Middle Grade (2022-08 – 2025-10)

• Created educational printables and digital graphics for 100,000+ audience using Canva.
• Managed WordPress scheduling for 200+ blog posts.
• Handled email communication and automated admin workflows using Trello and Notion.
• Supported Instagram, YouTube, and Substack content scheduling using a structured content calendar.

Co-owner at Viptearoom (2022-10 – 2023-10)

• Performed full-scale SEO optimisation that led to 300+ keywords ranking top 10, 40+ in top 3, and 7+ at #1 on Google.
• Grew monthly pageviews to 8000+ organically.
• Managed full operations: content strategy, SEO analysis, admin workflows, publishing, and tracking.

Content Writer at Insignia Royale (2022-07 – 2023-07)

• Wrote 3–4 SEO-optimised articles weekly that ranked on Google's first to sixth pages.
• Performed keyword research using Ahrefs and Ubersuggest, improving client organic traffic.
• Delivered deeply researched content across multiple niches.

Content Writer at UMESI MEDIA LIMITED, Nigeria (2021-01 – 2022-12)

• Created engaging, well-researched content across multiple niches and audience groups.
• Collaborated with a small team to meet publishing deadlines and maintain consistent content quality.
• Delivered an average of 1,200+ words daily, contributing to the company's content production goals.
• Used strong research skills to produce accurate, credible content that satisfied client briefs and expectations.

Certificate in Email Marketing – Sapphire Learning Hub (2026)

Bachelor of Science in Computer Science – National Open University of Nigeria (2024-01 – 2028)

Certificate in Full-stack MERN Developer – Aptech (2024-05 – 2025-08)

Certificate in Web Development – Afrihub (2022-06 – 2022-09)