Isiaka Mohammed

Email Marketing Specialist with 3+ years of practical marketing experience, specializing in email campaigns, persuasive copywriting, audience segmentation, personalization, automation, and conversion-focused messaging. Skilled in Mailchimp, Klaviyo, and HubSpot for building customer-focused campaigns, email flows, nurture sequences, and marketing automation workflows. Familiar with A/B testing, email analytics, lead nurturing, customer journeys, and Shopify.

MBA-qualified with a strong understanding of customer psychology and marketing strategy.

Marketing / Supervisory Experience at Paychex Marketing International Ltd. (2012-01 – Present)

• Support marketing activities and customer-focused communication aimed at engaging prospects and customers.
• Create persuasive marketing messages using benefit-driven copy and clear calls to action.
• Apply segmentation and personalization principles to make email communication more relevant to different audiences.
• Develop email campaign concepts and nurture sequences for different stages of the customer journey.
• Apply A/B testing principles to subject lines, email messaging, and calls to action.
• Monitor key email marketing metrics including open rate, click-through rate, and conversion rate.
• Apply customer psychology and conversion-focused messaging to encourage customer engagement and action.

Master of Business Administration in MBA – Usmanu Danfodiyo University, Sokoto, Nigeria