Adigun Micheal

Social Media Manager and Digital Marketing Specialist with experience developing content strategies, managing digital platforms, creating engaging visual and video content, executing campaigns, and using analytics to improve audience growth and engagement. Skilled in social media strategy, content planning, community management, short form video, graphic design, paid advertising, digital campaigns, analytics, and brand storytelling. Experienced working across multiple brands and markets, with a strong combination of creative and performance marketing skills.

Achieved 200% lead growth and 185% ROAS through integrated digital marketing campaigns.

Growth Marketer at OrbitMate Agency (2026-05 – 2026-09)

• Develop digital and social media strategies for brands targeting international audiences.
• Plan content campaigns focused on awareness, engagement, traffic, and lead generation.
• Create campaign concepts, content ideas, captions, and promotional assets.
• Execute and optimize Meta and Google advertising campaigns.
• Monitor analytics and campaign performance to improve results.
• Develop landing pages and digital campaigns supporting social media conversion.

Web Designer & Digital Marketing Specialist at PE Lifts Group (2025-12 – 2026-05)

• Managed digital marketing and content activities across multiple West African markets.
• Developed content for websites and social media campaigns.
• Created branded graphics and promotional marketing materials.
• Produced digital content supporting campaigns, events, and brand visibility.
• Managed content publishing and coordinated digital campaigns across multiple country brands.
• Used analytics and SEO insights to improve online visibility and audience reach.

Digital Strategist at Ora Gupo (2026-02 – 2026-06)

• Planned social media campaigns and digital content strategies for multiple brands.
• Developed creative content ideas aligned with brand objectives and target audiences.
• Supported paid advertising and audience targeting campaigns.
• Monitored campaign performance and identified opportunities for improvement.
• Contributed to brand positioning, audience engagement, and customer acquisition.

Lead Digital Marketer at Royal Insights (2023-01 – Present)

• Develop and execute social media and digital marketing strategies for clients.
• Plan content and promotional campaigns across digital platforms.
• Create graphics, videos, landing pages, and other marketing assets.
• Manage paid advertising campaigns and monitor performance.
• Use Google Analytics to measure traffic, audience behaviour, and campaign performance.
• Develop lead generation campaigns connecting social media activity to business results.

Senior Graphic Designer & Video Editor at Lion Print Shop (2025-07 – 2025-10)

• Created graphics and promotional materials for digital campaigns.
• Produced and edited promotional videos for brands.
• Developed social media ready visual content.
• Collaborated with marketing teams on creative campaigns.

Graphic Design Instructor | NYSC at Royal Impact Service (2024-06 – 2025-07)

• Trained students in graphic design, branding, and visual communication.
• Taught practical Adobe Creative Suite skills.
• Developed creative projects and mentored aspiring designers.

Graphic Designer at GospelPlus (2021-09 – 2025-07)

• Created social media graphics and promotional content.
• Developed branding and visual communication materials.
• Produced digital creatives for campaigns and organizational activities.

B.Sc. in Mass Communication – Prince Abubakar Audu University, Kogi State (2019 – 2023)

B.A.Th in Theology – Galile Bible School (GABICO) (2016 – 2019)