Afolayan Ayo

A creative and data-driven brand, content & Social Media Strategist, with over three years of hands-on experience driving digital growth across music, lifestyle, fashion and commerce. Highly skilled in crafting rollout strategies, executing performance driven campaigns and translating culture into content that connects. Proven ability to generate ideas and devise strategies that bring attention, generate audience engagement, and also analyze performance metrics that help brands understand and build strong online communities.

Brand, content and social media strategy - FLO

(2024-01 - 2025-01)

• Created structured content plans to drive engagement and visibility.
• Developed and executed social media campaigns aligned with brand positioning.

Social Media & Content Strategy - JAY MUSIC EMPIRE

(2023-01 - 2023-12)

• Oversaw content planning from ideation to execution.
• Managed social media direction and content rollout.

Photographer & Content Strategist - CHOCOLATE CITY

(2023-01 - 2023-12)

• Developed visual and content direction for songwriting team working on a flagship Artiste's album

A&R and member of strategy team - EJOYA

(2023-01 - 2023-12)

• Contributed to rollout strategy and positioning for a multi-artiste project.
• Supported content and audience engagement planning across campaign phases.

Content strategy & Creative Direction - URBAN FITS

(2023-01 - 2023-12)

• Organizing release campaign of fashion brand.
• Creative direction of the brand's fashion campaign and handling targeted social media rollout.

Product content creator - VITAL PRODUCTS PLC

(2022-01 - 2022-12)

• Creating image catalogue for company website

Various projects - Freelance & Independent Roles

• Designed and executed a TikTok rollout strategy that generated ~1000 UGC videos in ~1 month.
• Led social media rollout for an artiste contributing to 250,000+ streams on streaming platforms.
• Managed instagram targeting and paid ads delivering 1,000+ new followers in ~3 weeks.

First Apex Secondary School (2010-01 - 2016-12)

Bachelor of Pharmacy - Pharmacy - University of Lagos (2017-01 - 2024-12)