Favour Adanma

Results-driven Social Media Manager, Content Strategist, and Brand Strategist with experience developing content strategies, managing social media platforms, driving customer engagement, and supporting online sales across travel, beauty, retail, and small business brands. Skilled in content planning, copywriting, community management, customer relationship management, brand positioning, audience research, and digital marketing. Experienced in managing multiple projects simultaneously while delivering creative and business-focused solutions.

Social Media Strategist & Customer Care Representative - THOWBIE MAKEOVERS

(2024-11)

• Developed and executed social media content strategies aligned with brand goals.
• Managed content planning, scheduling, and audience engagement across social platforms.
• Responded to customer inquiries, handled complaints, and maintained positive customer relationships.
• Supported sales activities through social media and customer communication channels.
• Conducted audience research and contributed to brand visibility initiatives.

Social Media Strategist & Online Sales Executive - BLEND TRAVEL AGENCY - Remote

(2026-01 - 2026-06)

• Developed content calendars and managed content distribution across Instagram, Facebook, TikTok, and X.
• Created captions, promotional content, and engagement-focused campaigns.
• Managed customer inquiries and converted prospects into paying customers.
• Supported travel package promotion and lead generation activities.
• Monitored content performance and adjusted strategies based on audience behavior.

Online Sales Executive & Social Media Brand Strategist - AGIFT4USTORE

(2026-05 - 2026-06)

Contract

• Managed online sales conversations across multiple digital platforms.
• Developed content ideas and promotional campaigns to increase product visibility.
• Engaged with customers and supported conversion-focused marketing activities.
• Assisted with brand messaging and content strategy implementation.

Temporary Supervisor - JDMART

(2026-01 - 2026-05)

• Supervised daily store operations and ensured smooth workflow.
• Coordinated staff activities and maintained service standards.
• Assisted with inventory monitoring and customer service management.
• Supported sales operations and operational efficiency.

Brand Strategy & Content Consultant - GenzBizLagos

Provided brand positioning and content strategy support for founders and small businesses. Developed content frameworks, messaging guidelines, and brand communication strategies.

Freelance Lead Generation & Transcription Specialist - Upwork

Delivered lead generation and transcription services for international clients.

Travel Content Strategy Project - Passport & Purpose

Developed a travel-focused content strategy and audience growth plan.

B.A. - History & International Relations - Lagos State University (LASU)