Ajayi Charles

B2B Lead Generation & Outbound Sales Specialist with 5+ years of experience in prospect research, lead generation, cold outreach, CRM management, appointment setting, and client engagement. Experienced in identifying target companies and decision-makers, running LinkedIn, email, and phone outreach, qualifying prospects, booking discovery calls, and managing leads through the pipeline. Generated 350+ targeted leads, executed 700+ cold emails, achieved a 65% open rate and 18% reply rate, and converted qualified opportunities into discovery calls and clients.

Self-driven, target-oriented, and comfortable working independently in fast-paced remote environments.

Lead Generation & Outreach Strategist - Lagos School of Programming - Remote

(2023-10)

• Research target companies, industries, and decision-makers to build qualified B2B prospect lists aligned with campaign objectives.
• Sourced 350+ targeted leads using Apollo.io and prospecting tools, applying defined ICP and qualification criteria.
• Executed 700+ personalized cold emails, achieving a 65% open rate and 18% reply rate through targeted messaging and follow-up.
• Qualified interested prospects, managed follow-ups, and converted outreach activity into 12 discovery calls and 5 client conversions.
• Use CRM and outreach platforms to organize prospect information, track communication history, monitor pipeline activity, and maintain timely follow-ups.
• Test and refine messaging based on prospect responses, engagement rates, and campaign performance to improve outreach effectiveness.
• Collaborate with stakeholders to understand service requirements and tailor prospecting and outreach strategies accordingly.
• Track campaign activity and performance metrics to identify opportunities for improving response, qualification, and conversion rates.

Administrative & Customer Support Specialist - HNG Africa - Remote

(2022-05 - 2022-11)

• Managed customer communication and follow-ups across CRM and digital channels, maintaining accurate records for ongoing engagement.
• Maintained 5,000+ customer records in CRM systems, ensuring accurate contact information and interaction history.
• Responded to customer inquiries, identified needs, and coordinated with internal teams to support timely resolution.
• Used customer interaction data to identify recurring needs and opportunities for improved engagement and follow-up.

Operations Support Assistant - PwC Switzerland — Forage - Remote

(2023-07 - 2023-09)

• Conducted business research and organized information to support project and operational activities.
• Prepared spreadsheets and written summaries to support team decision-making and reporting.
• Maintained accurate documentation and coordinated information across assigned activities.

M.Sc. - Computer Science - University of Ilorin

B.Sc. - Computer Science - University of Ilorin