Akin Light

Dynamic and results-oriented Broadcast Media Executive with over 15 years of progressive experience in radio management, brand strategy and content innovation. Adept at leading multidisciplinary teams, building winning brands, and driving operational growth in competitive media markets. Skilled in communication, marketing and people management, with a proven record of transforming underperforming stations into vibrant, profitable platforms.

Passionate about creativity, excellence, and inspiring collaborative success in fast-paced environments.

General Manager - Champion 90.7 FM - Lagos

(2024-04)

• Lead the strategic and operational direction of the station, ensuring growth in audience reach and revenue.
• Drive brand reputation, manage internal and external communications, and oversee all station projects.
• Develop content strategy, creative innovations, and budget frameworks to sustain competitiveness.
• Supervise recruitment, training, and performance development of all departmental heads.
• Implement marketing initiatives that enhance visibility and foster corporate partnerships.

General Manager - Lasgidi 90.1 FM - Lagos

(2022-12 - 2023-12)

• Directed overall station growth, brand positioning, and administrative functions.
• Championed creative content development and ensured top-quality broadcast operations.
• Supervised marketing, advertising, and reputation management campaigns.
• Enhanced staff performance through mentoring and professional development programs.

General Manager - IKD 106.1 FM - Lagos

(2022-03 - 2023-11)

• Provided leadership for programming, operations, and marketing teams.
• Developed innovative brand strategies to increase listenership and advertiser engagement.
• Oversaw human resource functions including hiring, training, and team motivation.
• Ensured budget efficiency and compliance across all station departments.

General Manager - R2 92.9 FM - Lagos

(2019-10 - 2022-02)

• Managed end-to-end operations of the radio station including programming, content, and marketing.
• Directed brand development initiatives that improved public perception and market penetration.
• Spearheaded reputation control measures and internal communication processes.

Head of Programmes & Production - Jamz 100.1 FM - Ibadan

(2016-08 - 2018-12)

• Produced and hosted major programmes including The Lunch Belt and The Breakfast Show.
• Supervised programming and production teams, coordinating station-wide content delivery.
• Managed the music library and enhanced station imaging and on-air identity.

Head, Lagos Bureau - African Leadership Magazine - Lagos

(2013-12 - 2015-12)

• Directed Lagos operations including marketing, brand promotion, and client relations.
• Strengthened corporate image through event representation and strategic communication.
• Developed growth strategies that expanded the magazine's visibility in the Nigerian market.

Member, Femi Sowoolu's Rebrand Team - City 105.1 FM - Lagos

(2012-01 - 2013-12)

Focused on content development and operational restructuring.

Producer - Radio Continental 102.3 FM (TVC Communications)

(2006-01 - 2010-12)

Freelance Presenter/Producer - Eko 89.75 FM (Lagos State Broadcasting Service)

(2003-01 - 2005-12)

Certificate - Venture Capital Management - University of Pennsylvania

B.Sc. - Mass Communication - Lagos State University

Advanced Certificate - Communication Management

Professional Certificate - Broadcasting - Femi Sowoolu's Class

Diploma - Creative Writing - Sellect Productions

Senior School Leaving Certificate - Government College, Ketu-Epe