Aleshinloye David

Visionary business leader and entrepreneur with nearly two decades of progressive experience across media, advertising, marketing communications, and technology. Founder and Chief Executive Officer of ADSTREAMS, a next-generation digital Out-of-Home (OOH) advertising platform transforming how brands deploy billboard campaigns across Africa and beyond. Proven track record of building and scaling businesses, driving revenue growth, leading high-performing teams, and cultivating strategic relationships across the corporate and advertising ecosystem.

Combines deep commercial acumen with hands-on expertise in integrated marketing, brand strategy, operations, and technology-driven product development. Extensive network across Nigeria's media, advertising, and corporate landscape, with international exposure across Africa, Australia, and the United Kingdom.

Founder & Chief Executive Officer - ADSTREAMS - Lagos, Nigeria

(2024-01)

Founded and leads ADSTREAMS, a next-generation digital media platform modernising Out-of-Home (OOH) advertising by enabling advertisers to create, manage, and deploy digital billboard campaigns in real time from web or mobile devices — while empowering billboard owners to monetise inventory through a structured, transparent, technology-driven workflow.

• Defined the company vision, product roadmap, and go-to-market strategy, building the platform from concept to a fully functional multi-product ecosystem comprising an Advertiser Mobile App, Advertiser Web App, Billboard Partner Dashboard, Admin & Compliance Dashboard, and ARCON Regulatory Dashboard.
• Secured early billboard partners and advertisers across Lagos, driving pilot campaigns and validating platform deployment reliability.
• Established regulatory alignment with ARCON (Advertising Regulatory Council of Nigeria), integrating AI-powered compliance verification into the campaign workflow.
• Built and led a cross-functional team covering product, technology, operations, sales, and marketing.
• Developed and executed the company's revenue model — commissions on billboard bookings, campaign service fees, and revenue collection commissions — positioning ADSTREAMS for scale across Nigerian cities and international markets.
• Cultivated strategic partnerships with billboard owners, media aggregators, payment providers, and technology partners, expanding the network city by city.
• Represented ADSTREAMS at industry events and strategic engagements, positioning the brand as a disruptive force in Africa's OOH advertising market.
• Oversaw all business functions including product, operations, finance, sales, and marketing, ensuring strong corporate governance and accountability across the organisation.

Marketing Manager - Creatlie (creatlie.com) - Lagos, Nigeria

(2023-08 - 2024-01)

• Developed and executed a robust marketing strategy aligned with Creatlie's overall business objectives and growth targets.
• Identified key market trends, competitive insights, and emerging opportunities to inform strategic decision-making at the leadership level.
• Developed and maintained brand guidelines governing all marketing and promotional activities.
• Planned and executed integrated marketing campaigns across digital and traditional channels, consistently meeting target metrics.
• Led, mentored, and inspired a high-performing marketing team to achieve business and marketing goals.

Head of Business & Strategy (Consultant) - ResQ Promotions Ltd - Lagos, Nigeria

(2020-08 - 2023-08)

• Managed account management team, processes, and client expectations across a portfolio of marketing and advertising clients.
• Developed business solution strategies to drive client growth and market penetration.
• Conducted market research and identified new business opportunities.
• Optimised internal work processes and systems, improving operational efficiency and profitability.
• Supervised project execution, managed cost estimates, and tracked profitability indices.

Account Manager - Insight Redefini (TCC Nigeria) - Lagos, Nigeria

(2018-08 - 2020-10)

• Developed and executed integrated campaign strategies for a portfolio of local and multinational brands.
• Managed client relationships and expectations, delivering consistently high-quality marketing outcomes.
• Recruited and managed campaign stakeholders across multiple channels.
• Developed project budgets and managed profitability across all assigned accounts.

Strategic Planning & Business Development Director - Neo Media & Marketing - Lagos, Nigeria

(2016-10 - 2018-08)

• Led brand marketing strategy, business expansion planning, and new client acquisition.
• Managed the account management team and pitched business cases to prospective clients.
• Developed internal work processes that improved operational efficiency and team performance.
• Monitored and managed business profitability indicators across the portfolio.

Group Head, Operations & Strategy / Head of Business & Strategy - LTC-JWT Lagos / Voyance Marketing - Lagos, Nigeria

(2014-11 - 2016-09)

• Managed assigned accounts and business portfolios across two leading marketing communications agencies.
• Pitched campaign strategies and business cases to clients; supervised project execution.
• Led team operations, managed client expectations, and ensured delivery against all business objectives.

B.Tech - University of Ibadan (2004-01)

Certificate - Strategic Management - Institute of Management, Sydney, Australia (2014-01 - 2014-12)

Certificate - Project Management (PMP) - Polytechnic West, Sydney, Australia (2014-01 - 2014-12)