George

Commercially driven executive with a career spanning business development, information technology leadership, and country-level general management within Nigeria's technology, telecommunications, and consumer goods sectors. Currently serving as Country Manager and Chief Technology Officer at Famous Spotlight Nigeria Limited, holding full budget and profit-and-loss accountability for a diversified portfolio spanning advertising, consumer product distribution, marketing and promotion, application development, and cybersecurity. In this role, sits at the intersection of commercial strategy and technology direction, responsible not only for the financial performance of five distinct business lines but also for the governance structures, board reporting, and risk oversight that keep a multi-unit country operation accountable.

Built this platform on a foundation of senior IT and commercial leadership at Casper Technologies, where dual oversight of sales and technology functions included enterprise cybersecurity, network security, and cloud and Zoho-based solutions delivered to clients — spanning both the commercial sale of these services and their hands-on implementation and support. Prior to that, spent more than a decade in business development leadership at Transsion Holding Limited, Feslon Technology, and Reim Orange Global, where the throughline was consistent: building distributor and channel relationships, expanding market presence, and converting client engagement into measurable revenue growth. Recognised for building and leading cross-functional teams exceeding twenty professionals, standing up new business units from concept to operation, and translating technology capability into commercial results.

Comfortable operating at board level while remaining close enough to operations to understand what is actually being delivered to clients — a combination that has shaped a leadership style grounded equally in commercial judgment and technical fluency. Holds postgraduate-level training in leadership and management from the Chartered Institute of Personnel and Development, alongside professional certification in project management (PMP) and business development (CBDP), and a first degree in Chemical Engineering that underpins a structured, analytical approach to problem-solving.

Country Manager & Chief Technology Officer at Famous Spotlight Nigeria Limited (2024-10 – Present)

Dual executive mandate combining full country general management with technology leadership, holding budget and P&L accountability across five business lines: advertising, consumer product distribution, marketing and promotion, application development, and cybersecurity.

• Serve as the senior-most executive for country operations, reporting on business performance and holding direct accountability for financial results across all business units.
• Set overall direction for the country's commercial and technology strategy, ensuring each business line operates toward shared revenue and growth targets rather than as siloed functions.
• Built the organisational structure and leadership cadence — regular business reviews, unit-level reporting, and shared planning cycles — needed to run five distinct business units under a single country platform.
• Act as the primary point of executive accountability for country performance, translating board-level expectations into operational priorities across the business.
• Own budget planning and profit-and-loss performance for the country business, managing resource allocation across advertising, distribution, marketing, app development, and cybersecurity.
• Delivered 35% revenue growth through a combination of expanded strategic partnerships and stronger commercial execution across business lines.
• Signed a higher volume of new strategic partnerships during the period, broadening market reach and diversifying revenue streams beyond the core business.
• Set and drove technology strategy across all platforms, aligning product, infrastructure, and cybersecurity investment decisions with overall business objectives.
• Provide technical direction for the application development unit, overseeing how new digital products and platforms are prioritised and delivered.
• Direct advertising and distribution operations for consumer products, overseeing go-to-market execution, channel partnerships, and supply chain coordination.
• Provide executive oversight of marketing and promotional campaigns, aligning brand positioning with revenue objectives across the portfolio.
• Oversee the cybersecurity business unit as part of the broader technology portfolio, ensuring service delivery aligns with client and market requirements.
• Hold governance responsibility for the country operation, including reporting to the board and oversight of compliance and risk matters affecting the business.
• Lead a team of 22 professionals across advertising, distribution, marketing, app development, and cybersecurity, setting performance targets and building leadership capacity within each function.
• Established new business units in application development and cybersecurity, building each from initial concept through to operational launch.
• Built cross-functional collaboration between technology, sales, and operations teams to accelerate delivery of business initiatives across the country platform.

Head of Business & Team Lead, Information Technology Business at Casper Technologies (2022-05 – 2024-09)

Senior leadership role spanning commercial sales operations and the IT services business, with direct responsibility for enterprise cybersecurity, network security, and cloud and Zoho-based solutions.

• Directed the company's IT services line, including network security and cybersecurity service delivery to clients, from solution design through implementation.
• Partnered directly with clients on network security and cybersecurity engagements, translating business requirements into practical, secure service solutions.
• Held ultimate accountability for the quality and reliability of security services delivered to clients, balancing commercial pressure to close deals against the technical discipline needed to deliver them well.
• Led both the commercial and delivery sides of cloud and Zoho (CRM/ERP) solutions, combining solution selling with hands-on implementation and ongoing client support.
• Positioned cloud and Zoho offerings as part of a broader IT services portfolio, working with clients to match platform capability to business need.
• Bridged the gap between sales promises and delivery reality by staying close to implementation, ensuring what was sold to clients could be delivered and supported effectively.
• Owned business innovation for the division, shaping new service offerings and go-to-market approaches for IT solutions to meet evolving client demand.
• Built and maintained strategic partnerships supporting the IT services business, strengthening the company's proposition in cybersecurity and cloud solutions.
• Led dual oversight of the sales team and the IT department, with 18 direct reports and 8 indirect reports across both functions, setting objectives and performance standards for each.
• Built and mentored a combined sales and technical team, strengthening capability across both commercial and IT functions and improving cross-team collaboration.
• Aligned sales strategy with technical service delivery to ensure a consistent, high-quality client experience across the business.
• Drove cross-departmental coordination between IT and sales to support business growth, streamline handoffs, and improve operational efficiency.

Senior Business Development Manager at Transsion Holding Limited (2018-05 – 2022-08)

Owned strategic business growth for an assigned territory, combining distributor management and market expansion with executive-level stakeholder engagement.

• Strategic Business Growth: Developed and implemented strategic business plans to drive revenue growth and increase market share, resulting in a 25% increase in revenue in the first year and a 30% increase through sustained client relationship management.
• Distributor Management: Managed relationships with distributors and channel partners, working to strengthen coverage and performance within assigned territory.
• Market Expansion: Identified and pursued new business opportunities to expand market presence, establishing partnerships with key clients and stakeholders.
• Executive Stakeholder Engagement: Built relationships with senior decision-makers across client and partner organisations, negotiating and closing long-term agreements.
• Revenue Performance: Conducted market research to identify trends and opportunities, using insight to inform business development strategy and forecast revenue.
• Cross-Functional Delivery: Collaborated with cross-functional teams to deliver innovative solutions and exceed client expectations, while providing leadership and guidance to sales and marketing teams.

Business Development Manager at Feslon Technology Limited (2016-01 – 2018-09)

Drove customer acquisition and pricing strategy, translating market research into actionable sales and marketing plans.

• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Developed and implemented favourable pricing structures balancing company objectives against customer targets.
• Built a sales strategy grounded in research of consumer buying trends and market conditions, forecasting sales and establishing processes to achieve objectives.
• Established relationships with key decision-makers within customer organisations to promote growth and retention, while identifying new business opportunities to improve bottom-line profit.

Senior Account Manager / Business Development & Sales Manager at Reim Orange Global Limited (2014-03 – 2016-01)

Managed high-value client accounts end-to-end, combining consultative sales with digital marketing execution.

• Secured high-value accounts through consultative selling and delivery of effective customer solutions, distinguishing the business from competitors.
• Oversaw new business development to generate sales leads, negotiate client pricing, and forecast revenue, while addressing service delivery issues to maintain client satisfaction.
• Developed marketing content and digital campaigns across multiple platforms, analysing results to refine engagement strategy.
• Delivered sales presentations and pitches to clients, upper management, and junior associates, cultivating productive relationships with business representatives.

J.D. in Leadership and Management – Chartered Institute of Personnel and Development (2020-11 – 2022-01)

Associate of Arts and Sciences in Digital Communications and Media – Lagos Business School, Atlantic University (2017-01 – 2018-03)

Diploma in International Business Strategy, International Business/Trade/Commerce – International Institute of Business (IIB) (2015-02 – 2016-08)

Bachelor of Science in Chemical Engineering – Caritas University (2007-11 – 2012-07)

GCSE Equivalent (Nigeria) in Science Education – Uchenna Secondary School (1999-09 – 2005-07)