Aliyu Yusuf

I am a Communications and Public Relations professional with over 7 years of experience. I specialize in developing and executing strategic communications plans, managing media relations, and driving digital marketing initiatives.

I work on crafting compelling narratives for brands, managing high-profile campaigns, and leveraging digital tools to boost brand visibility. I also engage with stakeholders, manage crisis communications, and oversee large-scale events.

My goal is to ensure that the organizations I work with effectively communicate their message and build strong relationships with their audiences.

Communications Manager

May 2024 – September 2024

• Led storytelling initiatives that enhanced engagement and participation in youth-driven projects.
• Spearheaded awareness campaigns like the Climate for Stronger 9ja Project, reaching over 5 million Nigerian youths and increasing social media followers by 30%.
• Developed content strategies that increased web traffic by 50% and secured media coverage, boosting visibility by 35%.
• Managed crisis communications, ensuring swift response to emerging issues and maintaining a positive public image.
• Collaborated with partners like UNICEF and Oxfam to secure funding for International Youth Day 2024.

Public Relations Manager

January 2020 – March 2023

• Managed a cross-functional team of 10+ professionals, driving communication strategies that increased brand visibility by 30%.
• Led content creation for product launches, generating 3x the typical engagement rate and enhancing customer retention by 30%.
• Used data analytics to optimize marketing strategies, improving customer satisfaction for SaaS platforms.

Communications & Marketing Manager

November 2015 – December 2019

• Executed communication strategies that increased online sales by 45% and brand visibility by 45%.
• Implemented SEO and social media strategies, resulting in a 40% rise in conversion rates.
• Built relationships with influencers and stakeholders, driving a 25% increase in referral traffic.

Freelance Communications Trainer

2022 – Present

• Provided communications training to organizations like Prime Progress Nigeria, improving media engagement and PR outcomes.

Key Projects

• Lead, Publicity & Event Management | NaijaTimes @ 3 | 2023: Directed media outreach for NaijaTimes’ anniversary event, resulting in a 300% growth in visibility and a sold-out event.
• Public Relations Manager | Toastmasters Northern Nigeria | 2022 – 2023: Launched the first e-monthly magazine, leading PR efforts and driving membership growth.

I am currently pursuing a Master of Business Administration (MBA) at the National Open University of Nigeria, which enhances my strategic thinking and leadership skills in the field of communications. I hold a Bachelor of Science (B.Sc.) in Microbiology from Ambrose Alli University, where I graduated with Second Class Upper Honours. This educational background, combined with certifications in Corporate Branding, Digital Marketing, Public Relations Management, and Project Management, equips me with a diverse skill set that supports my professional expertise in communications and public relations.