Babatunde Lasaki: Accomplished Corporate Affairs and Communications Director
20+ Years of Pan-African Experience in Integrated Marketing Communication
As an experienced professional in corporate affairs and communications, I bring over two decades of impact practice in driving business growth, reputation management, and stakeholder engagement across multiple industries in Africa. My expertise spans integrated marketing communication, strategic communications, public and government relations, corporate affairs, and stakeholder management.
Key Strengths and Expertise:
- Strategic Communications: Developing and implementing comprehensive communications strategies that drive business results and enhance brand reputation.
- Brand Narrative and Messaging: Crafting compelling brand stories and messaging that resonate with diverse audiences.
- Stakeholder Management: Building and maintaining strong relationships with customers, government officials, media, and other key stakeholders.
- Crisis Communications: Proven track record of managing crisis communications and reputation management to protect and enhance brand reputation.
- Cross-Cultural Competence: Adept at navigating diverse cultural landscapes and leveraging psychological acumen to drive effective communication.
- Budget Management and Digital Marketing: Skilled in budget management and digital marketing, with expertise in leveraging digital channels to drive business growth.
- Strategic Thinking and Team Leadership: Proven ability to think strategically and lead high-performing teams to achieve business objectives.
Professional Experience:
- Currently serving as General Manager, Corporate Communications and Strategy, Eko Electricity Distribution Company: Developing and implementing brand strategy, managing brand campaigns, media relations, and stakeholder management. Also serving as the organization's spokesperson in the last 6 years.
- Head, Communication and External Relations, First Bank of Nigeria Limited: Led communication and external relations for 8 years, developing and delivering communication strategies that promoted the bank's reputation and brand.
Achievements:
- Successfully developed and implemented comprehensive communications strategies that drove business growth and enhanced brand reputation.
- Built and maintained strong relationships with key stakeholders, including government officials, media, and customers.
- Demonstrated expertise in crisis communications and reputation management, protecting and enhancing brand reputation in challenging situations.
- Leveraged cross-cultural competence and psychological acumen to drive effective communication and stakeholder engagement.
Happy to Connect!
I'd be delighted to discuss my qualifications and how my experience can contribute to your organization's success.
