Deborah Egwu

Results-driven Social Media Manager and Content Creator with a strong track record of increasing brand visibility, engagement, and conversions. Experienced in content strategy, campaign execution, and performance analysis. Adept at leveraging data insights to optimize marketing efforts and improve customer engagement.

Social Media Manager - Biz.social - Lagos

(2021-11 - 2022-12)

• Managed Instagram and LinkedIn platforms, ensuring consistent brand presence.
• Achieved 80% growth in brand awareness and 75% increase in engagement.
• Developed and executed content strategies aligned with business goals.
• Created and repurposed high-quality content across platforms.
• Tracked and analyzed KPIs to improve performance.
• Handled customer inquiries professionally, improving user experience.

Social Media Manager / Content Creator - Myquickmart - Lagos

(2020-09 - 2022-11)

• Managed Facebook and Instagram accounts to grow online presence.
• Increased sales by 60% through targeted ad campaigns.
• Created engaging content tailored to audience preferences.
• Monitored performance metrics including reach and engagement.
• Conducted trend research to refine content strategies.

Social Media Manager - Institute of Early Motherhood - Remote

(2026-03)

• Manage Facebook and Instagram platforms to maintain brand consistency.
• Create engaging content aligned with organizational goals.
• Monitor and analyze engagement metrics to guide strategy.
• Conduct research on trends to improve content effectiveness.

B.Sc. - Public Health