Dorcas Eyiolawi

A success driven Customer Relationship/Retention expert with over 6 years hands-on experience and proven record of success working in the telecommunications, banking, and gaming sector while using data tools such as SQL for data mining, ETL and segmentation as well as business modelling and visualization tools like PowerBI, Microsoft Excel & PowerPoint to generate actionable insights from data to aid decision-making. Also, experienced in using Marketing Automation CRM tool (Optimove) to execute marketing campaigns addressing each customer lifecycle stages. Key achievement is end-to-end development of customer value management process across various product lines which involves data analytics, telling stories with data, campaign management, visual analytics, data management and propose strategic recommendations and insights into key areas as such as Retention, Churn, LTV (Lifetime Value), CVM (Customer Value Management), Portfolio Management and Product Management.

Customer Analytics – Advanced knowledge across several key marketing disciplines with expertise in customer base analytics, retention and data driven marketing campaigns with detailed knowledge of marketing analytical data store, proposition / offer development, and routes to market.

• Leadership and Training – Foster team involvement and creates inspiring solutions and sets direction in business and classroom settings.
• Strategic Thinking – Add considerable value to any business as a strategic planner and leader of change with eyes for new business and revenue generating opportunities.
• Commercial Awareness – Successfully deliver commercial strategies through an outstanding sector knowledge that has developed increased revenue for the business.
• Relationship Management – Forge respect and trust with internal and external stakeholders and colleagues. Has work with large teams from scratch to become high performing teams.
• Marketing – Advanced knowledge across several key marketing disciplines including a detailed understanding of Segmentation, propositions, social media, online advertising, and affiliate advertising across multi-brand environments.
• IT Systems/Analytical Model Development – Proficient in the use of Excel, NBA Tools, CRM tools (Optimove), Oracle SQL,Microsoft Office, Cluster Analysis, PowerBI

Bsc Demography and social statistics