Emmanuel Friday Emmanuel

A strategic and results-driven Country Manager with over 15 years of executive leadership in chemical distribution and industrial sales across West Africa. I specialize in architecting market-entry strategies for global multinationals and scaling multi-million naira operations within the Oil & Gas, Construction, and Pharmaceutical sectors. Throughout my career, I have a proven track record of delivering exponential revenue growth, including a 190% increase in segment turnover, while successfully navigating complex P&L responsibilities during periods of economic volatility.

I am adept at building high-performing cross-functional teams and securing Tier-1 distribution networks across all geopolitical zones in Nigeria. As a high-impact leader, I am recognized for transforming legacy portfolios into diversified, market-leading business units through technical innovation and C-suite stakeholder management.

Country Manager (Nigeria) at MIS Chemicals Nigeria (2024-01 – Present)

Architect and execute the go-to-market strategy for West Africa across high-growth sectors, including Oil & Gas, Pharmaceuticals, and Construction Chemicals. Direct all regional sales operations, optimizing supply chain and distribution networks to ensure sustainable revenue growth and market penetration. Cultivate C-suite relationships with Tier-1 distributors and industrial partners to secure long-term market positioning and strategic alliances.

Mentor and lead a high-performing cross-functional sales team, fostering a culture of accountability, technical excellence, and performance-driven results.

• Established a comprehensive physical presence across all six geopolitical zones of Nigeria, ensuring 100% national coverage and localized distribution capabilities.
• Engineered the launch and integration of new product lines outside the legacy portfolio, successfully capturing untapped market segments in West Africa.
• Secured a high-value portfolio of new distributors and industrial end-users, delivering 70% of annual revenue targets within the first operational cycle.

Regional Head (West Africa) at Anastacio Overseas INC (2022-01 – 2024-12)

• Spearheaded the legal, commercial, and operational establishment of new corporate offices across key West African hubs to facilitate regional scaling.
• Recruited and structured a high-performing West African sales force, implementing KPI frameworks that optimized both volume and high-margin returns.
• Identified and forecasted emerging market trends to establish a stable, diversified customer base across Agrochemicals, Oil & Gas, and Pharmaceuticals.

Senior Account Manager (Industrial Chemicals/Additives) at Eunisell Limited (2019-01 – 2022-12)

• Generated ₦350 Million in revenue during the 2019/2020 fiscal year, maintaining growth and liquidity despite the global economic contraction and lockdowns.
• Onboarded six major industrial accounts within the first year, significantly increasing the firm's penetration in the Lubrizol additives sector.
• Transitioned key accounts from transactional vendors to long-term partnerships, ensuring consistent repeat business and service continuity.

Sales Manager (Paint & Construction Chemicals) at Redachem Industry Nigeria Limited (2018-01 – 2019-12)

• Successfully launched five new chemical products within 12 months, achieving immediate market acceptance and generating ₦120 Million in first-year revenue.
• Developed and optimized the majority of the products within the assigned segment, aligning technical offerings with regional market demand.
• Provided critical data and market intelligence that informed executive decisions regarding regional expansion and potential acquisitions.
• Driven long-term commercial success at Redachem by strategically introducing DLP 212, DLP 211, and Walocel cellulose from Dow into the West African market, capturing significant market share in the construction chemicals segment.

Consultant (Nigeria) (General Chemicals) at Bodo Möller Chemie (2017-04 – 2017-12)

Multinational German Chemical Distribution & Manufacturing Company

• Identified and secured four major industrial distributors within nine months, providing the foundational architecture for the company's entry into the Nigerian market.
• Successfully implemented the go-to-market strategy for premium German chemical brands, achieving all aftermarket sales objectives for the territory.

Business Manager (Paint & Construction Chemicals) at Orkila Chemicals Limited (2014-01 – 2017-12)

• Delivered a 190% increase in annual revenue, scaling the segment from 120 Million Naira to 350 Million Naira through aggressive market penetration and margin optimization.
• Expanded the specialty chemical portfolio by 140%, growing the offering from 7 to 17 high-demand products to meet evolving industrial requirements.
• Orchestrated international supplier sourcing and costing models that significantly improved profit margins for the West African region.
• Successfully orchestrated the market entry for Wacker Chemie (Germany) construction chemicals in Nigeria and Ghana, introducing high-performance resins including VINNAPAS 5010N, 5044N, and 8034H alongside specialized Methyl Cellulose grades.

Business Development Manager at Panabiz International Limited (2005-01 – 2011-12)

• Maintained a high-performance record by consistently generating a minimum of ₦25.2 Million in annual revenue.
• Transformed a team of sales executives through rigorous training and the implementation of structured sales presentation standards, ensuring 100% alignment with corporate targets.

B.Sc. (Hons) in Economics – Usmanu Danfodio University Sokoto (2004-12)

Senior Secondary Certificate Examination – Government Secondary School, Bacita (1998-12)