Faith Abraham

I work at the intersection of digital growth, marketing systems, and execution, making sure marketing doesn't just look good, but actually delivers results. Over the past few years, I've helped brands grow visibility and attract users through content, campaigns, automation, and continuous testing to understand what performs best. I don't just come up with ideas, I build systems that generate leads, drive traffic, improve engagement, and support how the business runs behind the scenes.

Marketing & Growth Specialist at Speak10xbetter (2025-12 – Present)

Worked on building and running marketing campaigns for the public speaking brand. Focused on email automation, content, and lead generation.

• Built and launched a full marketing system from idea to execution
• Introduced and developed the weekly "Practice Room" session based on a clear audience need
• Set up and managed email automation using Mautic CRM, including segmentation, reminders, and follow-ups
• Created landing forms and wrote all email copy for campaigns
• Structured campaign flow to run smoothly with minimal manual input
• Ran outbound marketing and created UTM links to track performance
• Used Google Analytics to monitor website traffic, user behaviour, and campaign performance
• Came up with content ideas to support brand awareness and engagement
• Worked closely with the founder through weekly strategy meetings
• Achieved 84 signups in 13 days during the first launch of the Practice Room

Digital Marketing & Growth Operations Specialist at eMigr8 Tech Visa (2025-05 – 2025-11)

Led multi-channel marketing and growth operations across content distribution, automation systems, campaigns, and product optimisation. Worked closely with marketing, product, and AI teams to drive traffic, engagement, and operational efficiency.

• Managed daily content distribution across 17 platforms, including video editing and optimisation
• Executed traffic campaigns that drove event signups and app downloads through organic and targeted strategies
• Handled community engagement and structured follow-ups to improve user interaction and conversions
• Delivered blog content and website updates to improve SEO and content clarity
• Built and launched an Evergreen Webinar system (landing pages and email flows)
• Executed LinkedIn and email outreach campaigns using Apollo for lead generation
• Migrated automation systems from Zoho to Mautic, ensuring seamless transition of contacts and campaigns
• Managed CRM segmentation and campaign tracking processes
• Tested the brand's AI tools and provided structured performance feedback
• Led App Store optimisation initiatives for the brand and coordinated product standups
• Optimised YouTube content (playlists, thumbnails, SEO metadata) for better visibility
• Designed marketing creatives including thumbnails and promotional assets
• Created an SEO worksheet that we used to review and score blog content to ensure it was fully optimised before publishing
• Worked across cross-regional teams (India & EU) to support growth initiatives
• Provided updates and insights during stakeholder review meetings

Digital Advertising Specialist at Goodey Best Multi-Biz Limited (2024-02 – 2025-03)

Focused on running and optimising paid advertising campaigns with a strong emphasis on performance and real business outcomes.

• Built detailed audience profiles to improve targeting and campaign performance
• Increased conversions by 4% within the first month
• Managed campaigns remotely while maintaining consistent performance improvements
• Ran and optimised ad campaigns that delivered measurable results
• One of the campaigns contributed to securing a major client, which led to further high-value opportunities and long-term business growth for the brand till date

Bachelor's Degree in Science Laboratory Technology – University of Nigeria, Nsukka (2017-11 – 2023-07)