Gift Socials

Social Media Manager, Community Manager, and Executive Virtual Assistant with nearly five years of experience supporting founders, personal brands, startups, and businesses across the United States. Experienced in developing content strategies, managing online communities, leading brand storytelling, coordinating business operations, and building systems that improve consistency and execution. Skilled at turning audience insights into engaging content, managing cross-functional workflows, and helping business owners focus on growth while backend operations run smoothly.

Known for taking initiative, solving problems independently, and building systems that make businesses more organised, efficient, and community driven.

Engagement Manager at Locdinlavish (2025-05 – 2026-05)

Supported a startup CEO with ADHD by creating operational structure across business management, content planning, and day-to-day execution.

• Built systems that improved organisation and reduced operational bottlenecks.
• Structured daily priorities into manageable workflows.
• Coordinated content planning to improve consistency across marketing efforts.
• Supported business operations, reducing missed deadlines and execution gaps.
• Helped create sustainable processes that allowed the business owner to focus on strategic growth.

Creative & Content Director at Monique McClure (2024-01 – 2026-05)

Led the creative direction, storytelling strategy, content operations, and community management for a US-based personal brand focused on women's healing, self-development, and relationships.

• Developed a storytelling strategy that repositioned the brand around audience pain points rather than general motivational content.
• Managed content strategy across multiple social media platforms.
• Built and nurtured an engaged online community through active audience interaction.
• Managed comments, direct messages, and community conversations.
• Directed content planning, campaign execution, and publishing schedules.
• Collaborated on brand positioning to strengthen audience connection.
• Grew the brand from approximately 2.5 thousand followers to over 10 thousand across multiple platforms while significantly improving engagement and community participation.

Social Media Manager at JazzyJBlings Jewellery Brand (2024-02 – 2025-02)

Managed the brand's social media presence while supporting customer engagement and digital marketing initiatives.

• Planned and managed monthly content calendars.
• Produced social media copy aligned with the brand voice.
• Managed community engagement across multiple platforms.
• Supported promotional campaigns and product launches.
• Analysed content performance to improve future campaigns.
• Led a campaign that contributed to a sold-out product launch and the brand's highest-performing sales period.

Media and Communications Studies – MIVA Open University