Henry Nwangwu

Results-driven FMCG Brand Manager & Key Account Manager with 10+ years of progressive experience, including 8+ years driving growth in Fast-Moving Consumer Goods across South-South Nigeria. Expert in Modern Trade management, Route-to-Market execution, distributor development, and high-performance team leadership. Manages over 30 Modern Trade shops/outlets across Rivers, Akwa Ibom, Bayelsa & Cross River States, leading a field force of 18 Merchandisers and 8 Van Sales Representatives.

Proven track record in market penetration, brand visibility, volume growth, and building sustainable distributor partnerships.

Award

Winner – Best Salesman of the Year (Alita Brand, 2019).

Brand Manager / Key Account Manager at Tiger Foods Limited (2018 – 2025)

• Manage 30+ Modern Trade outlets (supermarkets, malls, chain stores) across 4 states, ensuring listing, availability, visibility and compliance to planograms.
• Lead, coach and deploy 18 Merchandisers and 8 Van Sales Representatives for optimal outlet coverage, execution excellence and daily productivity.
• Manage 20+ distributors and key wholesalers, strengthening RTM, reducing stock-outs through proactive warehouse coordination and improving secondary sales.
• Develop and execute territory coverage plans, closing distribution gaps across Modern Trade and Open Market channels to drive market penetration and share growth.
• Own brand portfolio performance – beverages, spices, tomato products & seasonings – driving volume, value and market share through trade marketing and consumer promotions.
• Plan and execute trade promotions, price promotions, in-store activations and visibility drives to boost sell-in and sell-out.
• Monitor KPIs by territory, distributor, outlet and SKU – sales volume, availability, share of shelf and execution scores – implementing corrective actions to exceed targets.
• Build and sustain strategic relationships with Modern Trade HODs, procurement managers and store managers for joint business planning.
• Consistently achieved and exceeded monthly/quarterly sales targets; awarded Best Salesman of the Year (Alita Brand) 2019.

Sales & Brand Development Consultant (Freelance) at Independent (2025 – Present)

• Provide independent RTM, key account support and brand development consultancy to SMEs and FMCG brands.
• Support client market entry, customer acquisition and outlet expansion using a structured modern trade approach.
• Advise on distributor management, commercial negotiation and trade promotion effectiveness.

Sales Representative at Tiger Foods Limited (2017 – 2018)

• Developed new business, expanded retail footprint and consistently achieved sales targets in assigned territory.

Sales Representative at Star Rose Nigeria Limited (2014 – 2016)

• Expanded market coverage and built strong customer relationships to drive revenue growth.

Purchasing Manager at Bennoy Pharmacy Nigeria Limited (2011 – 2014)

• Managed procurement, vendor negotiation and cost-effective sourcing for pharmacy operations.

HND & OND in Business Administration / Management – Abia State Polytechnic, Nigeria