Ohwofasa Imu

A seasoned professional with over 10 years of progressive experience in driving growth, managing key accounts and leading sales operations across diverse regions. With a proven track record in business development, procurement and inventory management, I have successfully built and nurtured lasting relationships with wholesalers, hospitals, institutions and Key Opinion Leaders, while consistently exceeding performance targets. My expertise spans across sales strategy development, team leadership, procurement and vendor management, inventory management and logistics coordination, combined with a strong foundation in product visibility enhancement and competitor analysis.

I am skilled and experienced at leveraging Sales Force Automation software, inventory control and credit management to optimize operational efficiency. Committed to continuous professional growth, I aim to contribute my wealth of experience, skills and industry networks to drive operational success in a dynamic and growth-oriented environment.

Sales Manager (Rivers, Abia, Imo, Bayelsa) - PALMPAY - Rivers, Abia, Imo, Bayelsa, Nigeria

(2024-07)

• Lead and manage the operations in the aforementioned territories, driving installment-based mobile phone product sales (Buy now Pay Later model) through a structured network of team leads, field agents and authorized dealers.
• Oversee the operations of the various shops in the territory.
• Recruit, train and onboard new dealers across multiple states to expand Palmpay's footprint and ensure consistent product availability in both urban and rural markets.
• Oversee a regional team comprising In-shop Sales Agents and Dealer Partners, providing guidance, performance tracking, and capacity-building initiatives.
• Drive revenue growth by implementing strategic sales campaigns focused on balancing customer acquisition with strict risk mitigation.
• Collaborate with credit and finance teams to reduce default rates and collection costs through automated digital touch point.
• Ensure seamless coordination between sales, logistics and customer service units to achieve prompt sales and efficient after-sales support.
• Conduct periodic market analyses to identify new business opportunities, assess dealer performance, and ensure competitive positioning.
• Recruited and developed over 40 active dealers within the first three months, significantly expanding Palmpay's regional presence and customer coverage.
• Increased installment sales adoption by over 25% through improved sales training, structured field supervision and performance incentive programs.
• Successfully restructured the sales team for optimal productivity, resulting in enhanced accountability and higher conversion rates.

Field Force Manager (South East/South South) - TAH PHARMACEUTICALS LTD. - South East/South South, Nigeria

(2019-09 - 2024-06)

• Provided operational support to the sales team, including inbound and outbound lead generation for new product sales.
• Conducted sales forecasting, analytics, productivity tracking, and other sales support functions.
• Led regional sales strategy development and implementation to achieve targets.
• Set and drove target achievements for the team, ensuring alignment with company objectives.
• Coached sales representatives on weekly and monthly plans, reviewing targets and performance.
• Negotiated and closed deals with key customers beyond the representatives' capacity in open markets and wholesale channels.
• Expanded the customer base by focusing on WHS pharmacy outlets, chain pharmacies, and bulk buyers.
• Conducted performance appraisals and motivated team members by leveraging their strengths.
• Ensured effective credit control and met management expectations on accounts receivable.
• Managed the warehouse facility, ensuring efficient operations and inventory accuracy.
• Coordinated logistics for company products across the South-East and South-South regions.
• On-boarded and trained new sales representatives to foster a high-performing team.
• Ensured the utilization of Sales Force Automation software for improved operational efficiency.

Key Accounts Manager (South East) - TAH PHARMACEUTICALS LTD. - South East, Nigeria

(2017-07 - 2019-09)

• Marketed and sold pharmaceutical products, including anti-hypertensives, anti-infectives, analgesics, contrast media, and medical consumables, achieving regional sales targets.
• Built and maintained strong relationships with key accounts such as institutions, diagnostic centres, and wholesalers.

Medical Representative (Imo, Abia, Rivers, Bayelsa) - TAH PHARMACEUTICALS LTD. - Imo, Abia, Rivers, Bayelsa, Nigeria

(2014-09 - 2017-06)

• Promoted and sold a wide range of pharmaceutical products to healthcare professionals and institutions, consistently exceeding sales targets.
• Conducted regular product presentations and training for healthcare providers, enhancing product knowledge and usage.
• Gathered market intelligence on competitors' activities, providing actionable insights for strategic planning.

Sales Representative (Imo, Bayelsa) - MIRAFLASH NIG. LIMITED - Imo, Bayelsa, Nigeria

(2013-04 - 2014-09)

• Drove sales of pharmaceutical products, including anti-hypertensives and PPI medications, across assigned territories.
• Managed financial transactions, including cash, cheques, and drafts, ensuring timely collections and account reconciliation.
• Conducted market research to identify new sales opportunities and enhance product positioning.
• Organised promotional campaigns to boost product awareness and drive customer engagement.

Sales Executive (Lagos) - TALENTS (W.A) LIMITED - Lagos, Nigeria

(2011-03 - 2013-02)

• Sold and distributed airtime vouchers, virtual airtime, and modems, achieving and surpassing company sales quotas.
• Developed and maintained relationships with clients to ensure repeat business and customer loyalty.
• Expanded the customer base in the Lagos region, increasing market share and brand visibility.
• Accurately managed collections and ensured timely submission of revenue to the company.

Food and Beverage Supervisor - MOKLAND HOTELS LTD. - Nigeria

(2009-07 - 2010-06)

NYSC Programme

• Reconciled daily accounts for the bar and restaurant departments, ensuring financial accuracy.
• Supervised service delivery to uphold high-quality standards and enhance customer satisfaction.
• Monitored inventory levels and ensured the timely restocking of products to prevent shortages.
• Conducted daily stock-taking exercises to maintain accurate inventory records and prevent pilferage.

MBA - Business Administration - Enugu State University

HND - Biochemistry/Chemistry - Imo State Polytechnic, Umuagwo (2003 - 2008)