Growth Lead at VIRCAP (2024-01 – Present)
- Led cross-functional marketing initiatives that increased user acquisition by 40% within one quarter through integrated digital campaigns and continuous optimization.
- Produced campaign briefs, stakeholder communications, landing pages, presentations, promotional materials, and structured marketing documentation supporting business growth.
- Collaborated with Product, Sales, and Design teams to translate commercial objectives into effective marketing strategies and business communications.
- Developed reporting frameworks and performance dashboards to evaluate campaign effectiveness and recommend strategic improvements.
- Leveraged AI-powered productivity tools to accelerate content development while maintaining quality, consistency, and brand standards.
- Managed campaign performance analysis using data-driven insights to improve engagement and customer conversion.
Marketing & Communications Associate at O2 Digital (2022-01 – 2024-12)
- Executed integrated marketing campaigns that increased website traffic by 35% and improved conversion rates by 22%.
- Conducted customer research, audience analysis, and competitive market assessments to support strategic marketing decisions.
- Produced business reports, campaign documentation, executive presentations, and communication materials for internal and external stakeholders.
- Evaluated campaign performance data and presented actionable recommendations that improved marketing effectiveness.
- Worked closely with cross-functional teams to coordinate marketing initiatives and maintain consistent messaging across all channels.
Content Developer & Strategist at Swiptech Limited (2020-01 – 2022-12)
- Developed enterprise content strategies that increased organic reach by 50% across digital platforms.
- Designed structured content workflows and editorial documentation that improved content consistency and delivery efficiency.
- Optimized email marketing campaigns through A/B testing and audience segmentation, increasing click-through rates by 28%.
- Created campaign briefs, marketing documentation, and performance reports that supported product launches and business objectives.
- Used analytics and customer insights to refine messaging and improve user engagement.
SEO Content Writer at Opera News Hub (2020-01 – 2020-12)
- Produced SEO-focused editorial content generating 100,000+ views while increasing audience engagement by 25%.
- Conducted keyword research, content audits, and market analysis to identify high-performing content opportunities.
- Maintained editorial quality standards while delivering high-volume content within deadlines.
Customer Experience Lead at Royal Hairs Limited (2018-01 – 2018-12)
- Supervised customer engagement operations, maintaining a 90% customer satisfaction rating.
- Developed customer communication processes that improved response efficiency and enhanced customer experience.
- Produced internal communication guidelines and service documentation to standardize customer interactions.
Fashion & Lifestyle Writer at Pulse TV (2016-01 – 2016-12)
- Created digital content that increased audience engagement by 30%.
- Collaborated with editorial, production, and marketing teams to develop multimedia content aligned with audience interests.
- Researched industry trends and translated insights into engaging editorial content.
Social Media Marketer at Nigezie TV (2014-01 – 2014-12)
- Expanded the company's digital footprint by launching three additional social media platforms, contributing to 40% audience growth.
- Developed social media campaigns that significantly improved audience interaction and brand visibility.
- Monitored campaign performance and recommended improvements using engagement analytics.
