Iwaloye Opeyemi

A dynamic and dedicated Sales and Marketing Professional with over 18 years of progressive leadership experience in FMCG, Oil & Gas, and the Government sector. Highly proficient in Business Management, Modern Trade, Strategic Sales, and Market Penetration, with demonstrated excellence in distributor and retail development, customer relationship management, and national sales execution. Recognized for driving business growth, optimizing operations, and navigating complex markets with deep cultural awareness.

Skilled at managing cross-functional teams, developing sales infrastructure, and fostering strategic alliances that support long-term business objectives.

National Sales Manager (Nestle Waters) - NESTLÉ NIGERIA PLC - Lagos State

(2018-06)

• Lead the sales operations for the Liquid Channel, including Nestle Pure Life and RTD beverages, managing the largest business segment contributing 46% of company volume.
• Designed and implemented strategic distribution frameworks, significantly expanding market presence across key Nigerian cities.
• Championed nationwide sales process compliance, performance monitoring, and distributor network growth while managing a multi-tiered sales force.

National Distributors' Manager - NESTLÉ NIGERIA PLC - Lagos State

(2017-01 - 2018-05)

• Orchestrated the recruitment and onboarding of multiple cash-only distributors, enabling significant expansion across the country.
• Drove effective debt recovery strategies, substantially reducing trade receivables.
• Built strategic relationships with major clients such as Sky Care Catering and Arik Air to secure high-volume institutional sales.

A.g. National Sales Manager (Nestle Waters) - NESTLÉ NIGERIA PLC - Lagos State

(2016-05 - 2016-12)

• Directed integrated commercial planning and sales forecasting activities in alignment with market objectives.
• Managed a broad sales team structure including regional, branch, and field personnel to streamline delivery of business targets.
• Instituted a scalable RTM initiative to enhance national product availability.

Branch Manager- South (Nestle Waters) - NESTLÉ NIGERIA PLC - Lagos State

(2016-04 - 2016-12)

• Supervised cross-regional sales teams across Lagos, South West, South-South, and South East, ensuring seamless branch operations.
• Recruited new distributors and successfully penetrated underserved markets in six new states.
• Stabilized business performance, maintaining a 56% contribution to total revenue.

Branch Manager-North (Nestle Waters) - NESTLÉ NIGERIA PLC - Lagos State

(2015-10 - 2016-03)

• Oversaw northern regional operations, expanding distributor networks into difficult-to-access territories.
• Successfully secured state-level institutional partnerships, including State House Abuja.
• Led visibility campaigns for newly introduced Nestle Pure Life Protect with Zinc.

Regional Sales Manager-Lagos (Nestle Waters) - NESTLÉ NIGERIA PLC - Lagos State

(2014-04 - 2015-10)

• Managed regional sales force covering key areas within Lagos and Ogun.
• Facilitated distributor development by transitioning neighborhood stores into full distributorship status.
• Played a pivotal role in trade receivable reduction and channel expansion.

Regional Sales Manager-West Region (Nestle Waters) - NESTLÉ NIGERIA PLC - Lagos State

(2013-01 - 2014-04)

• Expanded regional distributor base and significantly increased revenue within a single year.
• Implemented effective account recovery strategies, reducing overdue receivables.
• Drove geographic expansion into satellite towns through key wholesaler partnerships.

Field Sales Manager-Lagos (Nestle Waters) - NESTLÉ NIGERIA PLC - Lagos State

(2007-01 - 2012-09)

• Developed retail coverage by recruiting over 7,500 new outlets and converting top wholesalers into distributors.
• Drove market penetration through increased numeric distribution of key product lines.
• Supported distributor growth with targeted sales campaigns and retail support programs.

Trade Officer - LAGOS STATE GOVERNMENT - Lagos State

(2004-06 - 2006-12)

• Monitored financial activities within the Ministry of Transport, ensuring fiscal compliance.
• Prepared and analyzed weekly and monthly financial reports for administrative use.
• Proposed operational improvements to reduce financial leakages.

Sales Representative - DENCYMA OIL AND CHEMICAL NIGERIA LIMITED

(2003-10 - 2004-06)

• Managed recovery of over ₦20 million from previously defaulting clients.
• Facilitated the company's petroleum product allocation through active liaison with NNPC Depot.
• Oversaw retail station supply logistics and built a stable customer base.

Bachelor of Arts - Marketing - Charisma University (2021)

Executive MBA - Metropolitan School of Business and Management (2020)

Higher National Diploma (HND) - Marketing - Osun State Polytechnic, Iree (2002)

National Diploma (ND) - Business Studies - Osun State Polytechnic, Iree (1998)