Josh Ajfillly

Digital marketer focused on customer acquisition, lead generation, and revenue growth. Experienced in developing and optimizing social media and digital marketing campaigns that attract qualified prospects, improve conversion rates, and support business growth through data-driven strategy and execution.

Digital Marketing Associate at Enlightened Money Coaching Services (2025-01 – Present)

• Spearheaded full-funnel marketing campaigns for paid live webinars, delivering three consecutive sold-out events and expanding the qualified lead database by 25%.
• Executed omnichannel content strategies across LinkedIn, Instagram, and Facebook, increasing audience engagement by 40% and strengthening brand authority within financial education markets.
• Optimized website user journeys and conversion funnels for workshops and live event launches, increasing attendee registrations and conversion revenue by 20%.

Digital Marketing Lead at Sightcare Consult (2020-10 – 2024-12)

• Launched marketing campaigns aligned with national eye care initiatives, increasing brand awareness and appointment bookings by 15%.
• Executed interactive engagement campaigns featuring ophthalmology experts, increasing social media audience growth by 25%.
• Architected segmented email campaigns and workflow automation systems, reducing manual processes by 20% while improving campaign efficiency.
• Implemented A/B testing strategies across email subject lines and campaign creatives to improve click-through rates and optimize campaign performance.

Marketing Consultant (Contract) at Roqqu (2020-06 – 2020-09)

• Evaluated branding, messaging, and customer sentiment performance against competitor positioning to identify growth opportunities.
• Sourced and vetted Web3 influencers and partnerships to strengthen awareness initiatives and expand audience reach.
• Advised executive marketing leadership on campaign alignment between online and offline brand activation strategies.

Social Media Intern at Codelab Projects (2019-09 – 2020-05)

• Created social media copy and visuals that improved page engagement rate by 20%.
• Handled community management by responding to messages and comments, enhancing customer satisfaction.

B.Tech in Mechanical Engineering – Rivers State University