Mark Evidence

Regional Sales Manager with over 15 years of FMCG experience driving market growth, building capable sales teams, and developing distributors into strong commercial partners. Known for hands-on leadership style, clear communication, and consistent ability to turn challenging territories into high-performing markets. Across brands like Minimie, Munch It, Hypo/Hypo toilet cleaner (HTC), and Chivita, delivered measurable revenue gains, expanded route-to-market coverage, stabilized debt exposures, and improved visibility and product availability.

Brings a people-first approach, strong commercial judgment, and a track record of hitting and often surpassing business targets.

Regional Sales Manager (Enugu, Ebonyi & Benue) - Multipro Consumer Products Ltd (Tolaram Group) - Enugu, Ebonyi & Benue, Nigeria

(2024-07)

• Leading commercial operations across three key states, balancing revenue targets, market expansion, and operational discipline.
• Strengthened distributor engagement by improving credit control, ensuring stock health, and driving profitability across all territories.
• Coaching City Heads and Sales Supervisors to elevate team capability, field execution, and SFA compliance.
• Introduced structured visibility and activation routines that improved product penetration in competitive markets.
• Analyzing market trends and competition data to refine pricing, activation, and distribution strategies.
• Stabilized previously weak territories by tightening route management and distributor compliance.
• Improved monthly forecast accuracy and reduced supply gaps across major SKUs.

Area Sales Manager – Hypo/HTC (East 2 – Anambra & Delta State) - Multipro Consumer Products Ltd (Tolaram Group) - Anambra & Delta State, Nigeria

(2021-07 - 2024-07)

• Led district-level planning and execution, driving consistent improvements in distributor performance and market coverage.
• Championed a coaching culture that improved field sales discipline and sharpened daily execution.
• Resolved long-standing debt exposures through structured follow-ups, strong distributor engagement, and team accountability.
• Implemented targeted trade promotions that directly boosted availability and velocity in key outlets.
• Achieved monthly KPIs with improved SFA adoption across field teams.
• Recovered significant overdue debt while strengthening distributor trust.

City Head – Munch It (East 2 – Anambra & Delta State) - Multipro Consumer Products Ltd (Tolaram Group) - Anambra & Delta State, Nigeria

(2021-02 - 2021-07)

• Managed a team of 13 sales representatives, focusing on capability building, target ownership, and field discipline.
• Boosted penetration in priority markets through territory-specific activations and improved distributor partnerships.
• Created practical sales routines that improved outlet coverage and strengthened competitor pushback.
• Increased distributorship from 6 to 12 in under six months.
• Achieved full AVA (Availability, Visibility, Accessibility) across assigned territories.

City Head – Minimie Chin Chin (East 2 – Anambra & Delta State) - Multipro Consumer Products Ltd (Tolaram Group) - Anambra & Delta State, Nigeria

(2021-06 - 2021-02)

• Designed and executed monthly commercial plans aligned with the region's growth agenda.
• Coached sales teams to maximize incentives, productivity, and structure in daily sales calls.
• Strengthened relationships with top distributors, unlocking new market opportunities and improving route profitability.
• Led the introduction of new SKUs through high-energy market activations and consumer sampling programs.
• Expanded distributorship from 27 to 32.
• Consistently hit monthly revenue and distribution targets.

Sales Executive - Chi Limited (TGI Group) - Nigeria

(2016-04 - 2019-04)

• Managed distributor operations end-to-end, ensuring execution standards and competitive visibility.
• Identified new channel partners, expanding the brand footprint and improving product flow.
• Coordinated general trade activations that improved product acceptance and brand presence.

Van Sales Representative - Multi-Pro Enterprises Limited - Nigeria

(2012-01 - 2015-10)

• Designed and executed monthly commercial plans aligned with the region's growth agenda.
• Coached sales teams to maximize incentives, productivity, and structure in daily sales calls.
• Strengthened relationships with top distributors, unlocking new market opportunities and improving route profitability.
• Led the introduction of new SKUs through high-energy market activations and consumer sampling programs.

Field Executive - Multi-Pro Enterprises Limited - Nigeria

(2009-06 - 2011-09)

• Conducted open-market sales visits to promote products and services.
• Performed market intelligence surveys, collecting feedback and monitoring competitors' activities.
• Identified potential business opportunities and reported findings to management.
• Created new channels for business development and assisted in territory expansion.

Bachelor of Education (B.Ed.) - Linguistics (English) - Rivers State College of Education (2003 - 2006)

Diploma In Law - Law - University of Jos (1999 - 2001)

Senior School Certificate Education - Community Secondary School, Obrikom - Omoku (1994 - 1999)