Auwalu Hammanadama
Sales Manager with 15+ years' FMCG experience
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About
Sales Manager with 15+ years' FMCG experience in sales growth, distributor management, market expansion, and team leadership. Strong in RTM execution, retail activation, logistics optimization, and stakeholder.
Experience
Area Sales Manager - Multipro Consumer Products Ltd (MCPL), Minimie Noodles
(2024-04 - 2026-01)
- Achieved 110% of H2 2025 target; delivered 20% YoY growth.
- Delivered 120% annual growth in 2024.
- Managed 4 promoters + 1 supervisor; won Best Retail Topping Team (North, Nov 2025).
- Recruited 3 new distributors and reactivated 3 dormant ones, projected 150% Q3 2025 growth.
General Sales Manager - Unilever Nigeria Plc (via Distributor) - Adamawa, Taraba and Gombe
(2017 - 2021)
- Led multi-state sales operations, strengthened channel penetration and distributor performance.
Field Sales Manager - Unilever Nigeria Plc - Adamawa
(2016-04 - 2016-12)
- Improved numeric distribution, product visibility, and retail execution across territory.
Education
M.Sc. - Business Administration - American University of Nigeria (AUN) (2022 - 2026)
MBA - General Management - Modibbo Adama University of Technology (2015 - 2019)
B.Sc. - Business Management - Modibbo Adama University of Technology (2009 - 2014)
