
Matthew Ojo
Product & Digital Marketer
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About
Product Management professional with hands-on experience transforming early-stage ideas into structured Product Requirement Documents (PRDs), roadmaps, and MVP frameworks for digital platforms. Skilled in user research, feature prioritization, and end-to-end product documentation across SaaS and consumer-facing products. Has contributed to a relationship intelligence platform, healthcare SaaS, portfolio website system, and digital product campaigns — known for structured thinking, translating complex insights into execution-ready specs, and bridging the gap between strategy and delivery.
Experience
Product Management Intern at Brandville (2025-01 – Present)
Led product planning and documentation for digital platforms and SaaS products, delivering structured PRDs and roadmaps for early-stage solutions.
- Led product planning and documentation for digital platforms and SaaS products, delivering structured PRDs and roadmaps for early-stage solutions.
- RelateWell (Key Project): Defined MVP scope, feature prioritization, and user flows for a relationship intelligence platform featuring AI-assisted insights, emotional tracking, journaling, and gamified relationship milestones.
- Collaborated cross-functionally with designers and developers to convert product ideas into actionable feature specs and detailed user stories.
- Drove clarity in product discovery sessions by translating ambiguous stakeholder ideas into structured, deliverable frameworks.
Product Campaign Lead — Content & Strategy at Ugo Amani Jewelry Brand (2025-01 – Present)
Architected the full digital campaign strategy for the brand's debut jewelry collection and coordinated multi-channel rollout.
- Architected the full digital campaign strategy for the brand's debut jewelry collection, structuring messaging around affordability, durability, and cultural identity.
- Coordinated multi-channel rollout across Instagram and email, contributing to 30% follower growth during the launch window.
- Translated audience engagement data and customer feedback into actionable product positioning insights for future releases.
Senior Special Adviser — Scope & Strategy at NAUS, Oyo State (2024-01 – 2024-12)
Advised leadership on strategic initiatives and student welfare programs; coordinated association planning activities.
- Advised leadership on strategic initiatives and student welfare programs; coordinated association planning activities.
Founder & Lead at Special Drip Clothing Brand (2022-01 – 2024-12)
Managed end-to-end operations of a streetwear brand — product design, marketing campaigns, brand storytelling, and customer engagement.
- Managed end-to-end operations of a streetwear brand — product design, marketing campaigns, brand storytelling, and customer engagement, growing online product interest through digital campaigns.
Education
B.Tech in Earth Sciences — Geology – Ladoke Akintola University of Technology (LAUTECH) (2025-01)
