Mercy Arogundade

Sales and operations leader with 9+ years of sales/marketing experience across FMCG, banking and technology-enabled sales environments. Strong fit for branch-level business growth, lead generation and conversion, CRM, team leadership, customer relationship management, sales reporting, negotiation and market research. Experienced in coaching sales teams, managing pipelines and turning market data into commercial actions.

TeleSales Manager - Tango Brook Technologies Ltd - Ikeja, Lagos

(2025-11)

• Oversee sales administration and CRM activities, supporting pipeline visibility and disciplined follow-up.
• Coordinate TeleSales strategy and team execution, with weekly huddles and one-on-one coaching to improve rep performance.
• Manage sales automation, pipeline management, sales analysis and performance reporting.
• Deliver product demos and sales pitches and support conversion-focused customer engagement.
• Introduced peer-recognition initiatives that strengthened team morale and supported turnover.

Team Lead, Sales and Marketing - REIME West Africa Ltd - Ikoyi, Lagos

(2023-08 - 2024-07)

• Led sales and marketing activities with focus on CRM, sales automation, telemarketing and business development.
• Conducted market research and data analysis to support commercial decisions.
• Applied FMCG distribution insights to streamline conversion for fast-moving product lines.
• Organized team bonding activities and cross-functional workshops.

Assistant Sales Manager - Emperor Global Arena - Ikorodu, Lagos

(2022-11 - 2023-08)

• Supported sales management, CRM, telemarketing, business development and market research activities.
• Maintained customer and prospect follow-up processes and contributed to commercial growth initiatives.

Direct Sales Executive - Asterix Mark Concepts - Ikorodu, Lagos

(2020-09 - 2022-03)

FMCG – Household Cleaning Agents

• Expanded retail and wholesale market share for household cleaning products across assigned territories.
• Onboarded 8+ new distributors and 30+ retail outlets within the first 3 months through cold visits and relationship management.
• Consistently met monthly sales targets using CRM-driven follow-ups and data-informed route planning.
• Executed in-store merchandising, shelf restocking and promotional demos to improve product visibility and repeat purchases.
• Collected competitor pricing and new-product intelligence and fed insights back to management.

Direct Sales Executive (DSE) - Sterling Bank PLC - Ogudu, Lagos

(2013-07 - 2014-10)

• Marketed banking products and developed daily corporate and individual prospect follow-ups.
• Maintained prospect databases, account tagging, research, data collection and report writing.

Administration, Procurement / Customer Relations - Omer Global Concept - Ogba, Lagos

(2011-04 - 2013-02)

• Conducted market surveys, sourcing and pricing-list updates.
• Handled customer visits and calls to capture feedback and establish demand.
• Supported haulage and transportation logistics.

Procurement / Store Officer - Phoenix Steel Mills - Ogijo, Ogun State

(2008-01 - 2009-01)

• Conducted market surveys, supplier sourcing and daily pricing updates.
• Maintained stock registers and an Excel-based inventory register.
• Supported quality verification and grading of supplied materials.

Production Audit Officer - Phoenix Steel Mills - Ogijo, Ogun State

(2007-08 - 2008-01)

• Headed an audit team and coordinated daily team meetings.
• Collected production data, maintained consumption registers and prepared daily reports for the Managing Director.
• Analyzed production reports with management and contributed to an overall reduction in raw-material wastage.

BSc - Environmental Management - Nnamdi Azikiwe University, Awka