Director, Sales and Growth (Agency) - ONAFRIQ NIGERIA PAYMENTS LTD - Nigeria
(2022-12)
- Define and execute the Commercial Velocity Strategy for the agency banking division, aligning nationwide POS distribution targets with aggressive revenue acceleration models
- Accelerate agent network density and transaction volumes across Nigeria by deploying localized customer acquisition and targeted marketing campaigns
- Formulate and mentor high-performing, matrixed sales and marketing teams, embedding technical expertise in POS-enabled financial solutions to drive cohesive commercial execution
- Lead strategic presentations to the C-suite and Board of Directors, securing buy-in for aggressive sales initiatives, capital expenditures, and strategic market interventions
- Architect end-to-end performance dashboards, KPIs, and corporate accountability frameworks for regional leaders to maintain transaction momentum
Head of Sales - CAPRICORN DIGITAL LTD (BAXI) - Nigeria
(2019-01 - 2022-11)
- Architected and deployed nationwide distribution models to scale active POS agent and merchant networks, meticulously aligned with CBN agent banking frameworks
- Recruited, upskilled, and managed a high-velocity network of Regional Sales Managers and field execution teams to hit hyper-aggressive acquisition targets
- Secured pivotal commercial partnerships with Tier-1 banks, fintech innovators, and super-agents to accelerate POS terminal deployment and seamless merchant onboarding
- Engineered competitive pricing models, sales KPIs, and agent commission structures that optimized gross margins and maximized company profitability
- Championed financial inclusion initiatives in rural and underserved markets, unlocking new transaction volumes and expanding active terminal footprints
Head, Route to Market (B2B2C Sales) - TIGER BRANDS - Nigeria
(2016-05 - 2018-12)
- Designed and executed a world-class national route-to-market structure, significantly boosting sustainable business growth, market penetration, and corporate profitability
- Formulated and managed precise monthly, quarterly, and annual sales forecasting models while driving country-wide volume and value targets
- Structured and scaled diverse trade channels, including Open Market, Modern Trade, and Direct-to-Retail (D2R) commercial frameworks across all geopolitical zones
- Built a continuous learning culture by designing and facilitating bespoke classroom-led, field-accompanied, and functional coaching programs for sales personnel and trade partners
- Spearheaded export market development frameworks across the West and Central Africa sub-regions, establishing sustainable cross-border trade relationships
Head, Channel Sales - FAN MILK LTD - Nigeria
(2014-03 - 2016-04)
- Accountable for delivering national revenue/volume targets and managing the operational P&L, including budget preparation and strict cost-control measures
- Maximized numeric and weighted product availability by restructuring horizontal and vertical distribution systems
- Pioneered comprehensive retail channel mapping exercises to identify territory coverage gaps and strategically appoint Exclusive Agents
- Institutionalized standardized sales operating models, including 'Day in the Life' frameworks, Beat Plans, Permanent Journey Plans (PJP), and rigorous productivity measures
Regional Sales Manager – South-South & East - AIRTEL NIGERIA - South-South & East, Nigeria
(2011-04 - 2014-02)
- Managed the end-to-end commercial, sales, and marketing footprint across the South-South and East regions, maximizing subscriber numbers and revenue
- Formulated regional competitive sales tactics, audited dealer compliance, and generated deep-dive channel trend analyses to protect market share
- Designed localized training curricula focused on the consultative selling process, distributor management, and high-performance sales operations
Retail Sales Manager - GLO MOBILE (GLOBACOM) - North West, Nigeria
(2008-10 - 2011-03)
- Directed regional sales distribution operations across the North West cluster, ensuring robust brand visibility, customer acquisition, and product availability
- Managed trade relationships with distribution partners to ensure strict compliance with brand standards and optimized retail execution metrics (REI)
Business Development Executive - ZOOM MOBILE - Nigeria
(2006-01 - 2008-01)
- Orchestrated localized experiential marketing activations and retail engagements to accelerate gross connections and brand presence within the assigned cluster
