Nuratullahi Ashade-Ogunfuwa

Certified Salesforce Business Analyst and Administrator with 5+ years of experience driving end-to-end digital transformation, CRM implementation, and process optimization across tech, education, and retail industries. Recognized for translating ambiguous stakeholder needs into precise, actionable requirements that power successful Salesforce deployments, consistently delivering 30–50% gains in operational efficiency. Expert at leading cross-functional teams through the full SDLC, managing UAT, and establishing governance frameworks that scale.

Equally adept at C-suite communication and ground-level configuration, a rare combination that makes implementations stick.

Business Analyst / Project Manager at Aeto Tech Limited (2026-01 – 2026-06)

• Served as lead Business Analyst/Project Manager on a Salesforce Service Cloud implementation for an insurance industry client, owning requirements gathering, sprint planning, and delivery coordination across the full project lifecycle.
• Managed relationships with underwriting, claims, and customer service stakeholders, running structured discovery sessions to elicit business and functional requirements and translate them into user stories and acceptance criteria.
• Directed end-to-end project management activities including sprint planning, backlog grooming, risk/issue tracking, and status reporting, keeping the implementation aligned to scope, budget, and timeline.
• Configured and oversaw Salesforce Service Cloud enhancements, case management, workflow automation, and permission structures, tailored to insurance policy servicing and claims handling processes.
• Coordinated UAT planning and execution with business stakeholders and QA, triaging defects and driving sign-off ahead of production releases.
• Acted as the primary liaison between business stakeholders and the technical delivery team, resolving conflicting priorities and maintaining a single source of truth for project requirements and decisions.

Business & Operations Analyst at Capacity Cloud (2025-03 – 2026-03)

• Designed and led 10+ structured stakeholder discovery workshops and one-on-one interviews to elicit business, functional, and technical requirements for Salesforce implementations, achieving zero scope creep post-requirements sign-off across all engagements.
• Translated complex, ambiguous business needs from C-suite and departmental stakeholders into 30+ detailed user stories, use cases, and acceptance criteria, ensuring every requirement was clear, testable, and traceable from discovery through deployment.
• Developed and maintained comprehensive Business Requirements Documents (BRDs) and Functional Specifications, serving as the single source of truth for development, QA, and deployment teams throughout the project lifecycle.
• Facilitated cross-departmental alignment sessions between business owners, IT architects, and developers, resolving conflicting requirements and establishing shared priorities that kept projects on schedule and within scope.
• Configured end-to-end workflows in Salesforce Sales Cloud and Service Cloud using Flow Builder, automating 8+ business processes including lead assignment, case escalation, approval workflows, and follow-up reminders reducing manual processing time by 30%.
• Built and deployed custom objects, fields, page layouts, validation rules, and security/sharing rules to mirror precise client business models, enabling 100% adoption of Salesforce as the system of record within the first 60 days of go-live.
• Designed and implemented a scalable data model to support evolving business requirements, applying CRM best practices to ensure data integrity, reduce redundancy, and support future integrations with third-party platforms.
• Delivered production-ready Salesforce platform ahead of contracted deadline, with all automation, configurations, and user training completed in a single deployment cycle, eliminating the need for a second implementation phase.
• Engineered 5+ real-time executive dashboards in Salesforce providing C-suite visibility into project KPIs, pipeline health, team performance, and operational metrics, cutting manual report preparation from 3 days to under 2 hours weekly.
• Created custom report types and dynamic filtered views tailored to each business unit's needs, enabling managers to self-serve data insights without relying on the Salesforce admin for ad hoc queries.
• Provided strategic administrative support to C-suite executives, including preparation of board-level documentation, meeting coordination, action tracking, and synthesis of operational data into executive briefings.

Business Analyst / Product Owner at Blackforce (2025-01 – 2025-12)

• Participated in full SDLC project cycles across 3+ client engagements from initial discovery and requirements gathering through iterative development, UAT, and production deployment ensuring consistent, high-quality delivery at every phase.
• Conducted detailed business process analysis sessions with client stakeholders to understand current-state workflows, document pain points, and define future-state requirements that directly informed Salesforce configuration decisions.
• Authored 20+ user stories per sprint cycle with precise acceptance criteria, functional requirements, and technical notes, reducing developer clarification requests by 35% and accelerating sprint velocity across all engagements.
• Performed AS-IS and TO-BE process mapping using Visio and Miro to visualize workflow transformations, enabling stakeholders to validate requirements visually and sign off with confidence before development commenced.
• Facilitated 12+ stakeholder requirement workshops and formal project presentations per engagement, translating technical progress into business language and securing executive buy-in on solution designs within 2 weeks of project kickoff.
• Maintained a Requirement Traceability Matrix (RTM) across all projects, ensuring every business requirement mapped to a corresponding user story, test case, and delivered feature, providing full audit trails for client sign-off and compliance.
• Proactively identified and escalated requirement ambiguities, risks, and dependencies during sprint planning, preventing downstream rework and contributing to a 100% on-time delivery record across all Blackforce client implementations.
• Configured Salesforce Sales Cloud and Service Cloud to client specifications, building custom objects, workflow rules, Flow Builder automations, assignment rules, and permission sets that automated 5+ core business processes per client.
• Developed and executed structured UAT plans in JIRA and Confluence, managing 150+ test cases across functional, regression, and integration test cycles, achieving defect closure rates of 95%+ before each production release.
• Reduced defect resolution time by 30% by introducing a systematic defect triage process with severity classification, owner assignment, and SLA-based resolution timelines tracked in real-time via JIRA dashboards.

Operations Business Analyst at The Basketball Factory (2024-08 – 2025-02)

• Conducted comprehensive analysis of end-to-end operational workflows across 4 business functions, identifying 6 critical bottlenecks, quantifying their cost in time and resources, and recommending process redesigns that reduced cycle times by 25%.
• Developed and implemented 10+ Standard Operating Procedures (SOPs) for recurring business processes including client onboarding, scheduling, invoicing, and communications, ensuring operational consistency and enabling faster onboarding of new team members.
• Created detailed process flow diagrams and workflow documentation that provided leadership with clear visibility into how work moved through the organization, enabling data-driven decisions on resource allocation and workload distribution.
• Tracked and reported on 8+ operational performance metrics on a weekly basis, translating raw data into actionable insights that drove continuous improvement initiatives and measurable efficiency gains across departments.
• Architected and implemented multi-channel automated email campaigns using SendFox, Mailwizz, and Snoooz, designing segmented audience workflows, trigger-based sequences, and A/B-tested content strategies that increased client engagement by 45%.
• Improved campaign conversion effectiveness by 20% through data analysis of open rates, click-through patterns, and client response behaviors, iteratively refining messaging, send times, and audience segments based on performance data.
• Eliminated 50% of manual communication workload (equivalent to 15+ hours per week) by automating repetitive outreach tasks, freeing the team to focus on strategic relationship management and business development activities.
• Managed all invoicing and bookkeeping functions with 100% accuracy across 50+ monthly transactions, reconciling accounts, processing payments, and ensuring financial records were audit-ready at all times.
• Coordinated executive scheduling, meeting logistics, vendor communications, and cross-functional correspondence, maintaining seamless operations and ensuring leadership had the administrative support needed to focus on strategic priorities.

Research & Operations Analyst at Lagos State University (2022-11 – 2024-06)

• Collected, cleaned, and analyzed lab efficiency data across 8 operational metrics including equipment usage rates, scheduling patterns, and conflict frequency presenting findings to lab management and driving evidence-based scheduling overhauls.
• Designed and deployed a data-driven scheduling system that optimized resource allocation across 5 shared lab facilities improving overall lab efficiency by 30% and reducing equipment conflicts from 15+ per month to fewer than 6.
• Applied predictive analysis techniques to anticipate high-demand periods and proactively reallocate resources before conflicts arose, reducing reactive scheduling interventions by 60% and improving researcher satisfaction scores.
• Built weekly and monthly operational dashboards for lab management, presenting utilization rates, conflict trends, and resource performance in clear visual formats that informed strategic investment and equipment procurement decisions.
• Designed and implemented standardized documentation processes for 3 active research programs creating templates for experiment logs, data collection records, and compliance reports that improved audit pass rates by 40%.
• Coordinated end-to-end research operations including scheduling of experiments, procurement of lab supplies, management of equipment maintenance schedules, and coordination of multi-researcher workflows across concurrent projects.
• Supported the recruitment and onboarding of 15+ research assistants, developing onboarding documentation, conducting orientation sessions, and establishing role-specific SOPs to accelerate time-to-productivity for new team members.
• Maintained meticulous research compliance records in line with institutional and regulatory standards, ensuring all research activities were fully documented, traceable, and ready for internal and external audit at any point.

Operations & Product Manager at D'light Fashion Hub (2018-03 – 2022-10)

• Directed all end-to-end operations for a fashion retail import business including supplier relationships, import logistics, inventory management, order fulfillment, and customer service.
• Built a custom inventory analytics model to determine optimal re-order points by analyzing historical sales velocity, seasonal demand patterns, and supplier lead times, reducing stock shortages by 50% and overstock by 35%, saving an estimated 20% in annual carrying costs.
• Streamlined order processing workflows by mapping the end-to-end fulfillment journey, identifying 4 key delays, and implementing process changes that cut average fulfillment time by 30% and improved customer satisfaction scores significantly.
• Established and managed vendor relationships with 10+ international suppliers, negotiating favorable payment terms and quality standards that improved product consistency and reduced order discrepancy rates by 25%.
• Designed and executed customer retention strategies including loyalty programs, personalized follow-up workflows, and re-engagement campaigns increasing repeat sales by 25% year-over-year and growing the returning customer base by 30%.
• Managed all customer engagement workflows from first contact through post-purchase follow-up, maintaining a 95%+ response rate to customer inquiries and positioning the brand for strong word-of-mouth referrals and organic growth.
• Created and managed a consistent social media content calendar across Instagram, Facebook, and WhatsApp, producing product photography, promotional graphics, and engagement-driven copy that boosted web traffic by 15% and grew social following by 40%.
• Optimized product listings with SEO-informed descriptions, high-quality imagery, and strategic pricing, improving product discoverability and contributing to a 20% increase in online conversion rates over 12 months.

Master of Science in Microbiology – Lagos State University, Nigeria (2024)

Bachelor of Science in Microbiology – Lagos State University, Nigeria (2019)