Obinna Nwonah

I am a strategy and implementation lead dedicated to bridging the gap between raw data and actionable business growth. With a background spanning business development, project management, and business intelligence, I specialize in building the automated frameworks that allow organizations to scale efficiently. Proficient in planning, implementing, and managing data-driven business strategies, I focus on integrating CRM insights and growth initiatives to drive measurable results across the agricultural, renewable energy, and tech-education sectors.

I possess exceptional problem-solving and decision-making abilities coupled with excellent communication and interpersonal skills, rooted in a foundational background in customer service, CRM optimization, and high-level client relations. This unique blend of technical and people skills ensures that every strategic decision is grounded in real-world customer needs.

As a strategic practitioner, I have a thorough understanding of various market players, from ground-level customer needs to high-stakes investor expectations. My approach combines rigorous financial modeling and data analysis, leveraging workflow automation to enhance accuracy, with a hands-on understanding of supply chains and project lifecycles. Whether leading YoY revenue growth or managing projects from design to completion, I focus on optimizing every stage of the value chain through technology and talent.

Specialties

Business Development & Strategy

Data Analytics & Business Intelligence (BI)

Project Management (End-to-End Lifecycle)

Financial Modeling & Valuation

Go-to-Market (GTM) & Customer Acquisition Strategy

Supply Chain & Operations Optimization

Customer Experience (CX) & Relationship Management

Leads Generation

Technologies: Power BI, SQL, Microsoft Excel (Advanced), Python, CRM Systems, Google Analytics, Microsoft Office Suite, Tableau, Financial Modeling, Project Management Software (Jira/Trello/Asana), Data Visualization, Survey Analysis Tools, GoHighLevel, Monday.com, Zapier, Airtable, Salesforce, Hubspot.

Senior Business Development & Data Strategy Manager at Rossland Consulting (2025-01 – Present)

Led go-to-market strategy for key agricultural products achieving significant revenue growth through data-informed approaches and supply chain optimization.

• Led go-to-market strategy for key agricultural products, achieving 30% YoY revenue growth through data-informed pricing and campaign strategies.
• Oversaw end-to-end supply chain, optimizing vendor and logistics partnerships to improve efficiency.
• Developed Power BI dashboards to monitor KPIs, reducing weekly reporting time by 60%.
• Implemented data-driven customer segmentation, resulting in a 2x increase in campaign engagement.
• Improved sales reporting accuracy by 25% through comprehensive data audits.

Senior Business Development & Project Manager at JTL Solar - USA (2024-07 – 2024-12)

Managed end-to-end project lifecycle for 200+ commercial and residential solar installations with significant improvements in sales and team productivity.

• Managed the end-to-end project lifecycle for 200+ commercial and residential solar installations, from design and procurement to final construction.
• Redesigned the flagship portable solar generator based on product lifecycle analysis, leading to a 40% YoY increase in sales.
• Developed a training program for new project managers that increased team productivity by 15%.
• Secured over $300K in startup capital by developing data-backed investment pitches and whitepapers.
• Improved the sales conversion rate by 35% by leading data-driven customer acquisition strategies.
• Developed Power BI dashboards to monitor KPIs

Data-Driven Strategist & Implementation Lead at FourthCanvas (2023-05 – 2024-06)

Performed demographic and engagement data analysis for ALX Nigeria's regional expansion strategy with focus on qualitative and quantitative research synthesis.

• Performed demographic and engagement data analysis for ALX Nigeria's regional expansion strategy.
• Synthesized qualitative and quantitative research data into digestible stakeholder reports.
• Conducted performance analysis of outreach strategies and proposed enhancements based on KPIs.
• Automated tracking sheets for campaign metrics across Nasarawa, Adamawa, and Borno states.
• Supported survey development and statistical evaluation of learner engagement trends.

Data Analyst / Business Intelligence Lead at JTL Solar (2020-07 – 2023-04)

Led comprehensive data efforts on customer acquisition and CRM funnel performance with focus on data pipeline maintenance and investor reporting.

• Led data efforts on customer acquisition and CRM funnel performance, improving conversion rate by 35%.
• Built dashboards and models to monitor the sales performance of solar products and campaign ROI.
• Conducted lifecycle analysis of product usage to inform hardware redesign.
• Maintained data pipelines and ensured data quality for investor reporting and grant applications.
• Analyzed webinar engagement data to improve outreach efforts and educational content.
• Produced monthly investor decks with growth metrics, cost analysis, and projected ROI.
• Coordinated digital document flow and ensured timely submission of finance-related documentation to the operations team

Operations Manager at Thobellaz Confectioneries (2018-09 – 2020-06)

Managed operations with focus on data analytics, forecasting, and customer engagement initiatives resulting in significant sales growth.

• Created performance dashboards for customer satisfaction and product sales by store location.
• Designed forecasting models to aid inventory planning and reduce stockouts.
• Cleaned sales records and tracked seasonal demand fluctuations to inform promotions.
• Analyzed in-store traffic patterns and purchasing behavior to optimize floor layout and upselling.
• Conducted weekly trend analysis and presented insights to support strategic marketing decisions.
• Promoted from customer service to business development, driving customer retention and growth initiatives.
• Introduced data-backed customer segmentation and loyalty programs, enhancing repeat purchase rate.
• Rolled out custom packaging services, boosting average order value by 25%
• Grew sales by 30% monthly by cultivating relationships with walk-in and returning customers.
• Designed customer loyalty initiatives that increased repeat business.
• Maintained stock records and submitted weekly sales summaries to management.

Customer Service Representative at Thobellaz Confectioneries (2017-09 – 2018-08)

Handled customer inquiries and complaints while documenting feedback to inform product and service enhancements.

• Handled customer inquiries, complaints, and orders across phone and in-person channels, maintaining a 95% satisfaction rate.
• Documented feedback and passed insights to the business development team, informing product and service enhancements.
• Managed records, processed transactions, and improved the onboarding experience for walk-in clients.
• Created simple product brochures and posted on WhatsApp, Instagram and Facebook to attract new clients.
• Placed targeted Ads and funneled customers.

Bachelor of Engineering (B.Eng.) in Metallurgical and Materials Engineering – University of Nigeria, Nsukka (2016)