Ochuba Gerry

Results-driven FMCG field sales professional with 22 months of hands-on execution experience across approximately 1,000 active outlets on the Ajah-Epe axis in Lagos and the Afikpo corridor in Ebonyi State. Consistently achieved 85–90% of secondary sales targets while maintaining a minimum of 15 outlet visits per day across On-Trade (bars, lounges, hotels) and Off-Trade (kiosks, neighbourhood retailers) channels. Skilled in product redistribution, shelf presence management, consumer activation, and market intelligence across the full Guinness portfolio.

Territory Sales Manager - Guinness Nigeria - Ebonyi State & Lagos State, Nigeria

(2024-01 - 2025-10)

• Managed territory execution across approximately 1,000 active outlets on the Ajah-Epe axis (Lagos) and Afikpo corridor (Ebonyi State) covering On-Trade and Off-Trade channels with a minimum of 15 outlet visits per day.
• Consistently achieved 85–90% of secondary sales targets across the full Guinness portfolio including RGB formats, Cans, RTDs (Smirnoff Ice, Orijin Beer), PET (Orijin Bitters), and Adult Premium Non-Alcoholic Drink (APNAD) brands such as Malta Guinness and Dubic Malt.
• Maintained merchandising and display standards across all outlets implementing Picture of Success guidelines to drive shelf visibility and sell-through across both On-Trade and Off-Trade environments.
• Monitored stock levels daily and coordinated with 2 key distributors across multiple warehouse locations to ensure timely replenishment and eliminate availability gaps across both territories.
• Planned and executed consumer activations including a high-volume trade party that moved 20 crates of product using a five-to-one raffle incentive mechanic.
• Drove in-bar cross-sell activations using bundle mechanics on Guinness Smooth and mid-size RGB formats stimulating demand for slower-moving SKUs across assigned outlets.
• Gathered and communicated customer feedback and market intelligence to stakeholders reporting on competitor pricing, activity shifts, distribution gaps and identified counterfeit product circulation across assigned corridors to ensure brand protection.

TV Presenter / Cinematographer / Video Editor - Royal Root Communications Network - Lagos, Nigeria

(2022-01 - 2022-09)

• Presented live television programming and conducted structured on-camera interviews, demonstrating confident communication and strong customer-facing presence under pressure.
• Managed production workflows and delivered content to tight deadlines reflecting operational discipline and attention to quality standards.

Team Lead / Field Sales Coordinator - Guinness Nigeria - Ebonyi & Lagos State, Nigeria

(2024-01 - 2025-10)

• Coordinated field activities for 5 VSRs and 2 Sales Executives across the Ajah-Epe (Lagos) and Afikpo (Ebonyi) territories managing On-Trade and Off-Trade channel coverage, daily routes, and individual targets.
• Coached field staff on structured call methodology and incentive-led selling directly contributing to top VSR performance on Don Royale, Gin, and Brandy spirit brand launches.

Bachelor of Arts - Theatre Arts - Chukwuemeka Odumegwu Ojukwu University (2016 - 2021)

West African Senior School Certificate - WASSCE - CMS Grammar School, Ilaje, Bariga (2010 - 2016)