Foluso Olojede

Seasoned Sales Executive with a proven track record of driving revenue growth and cultivating robust customer relationship. Adept route-to-market/sales strategist. Leadership style fostering excellence, achieving ambitious goals and promoting self development to align with both short term targets and long term corporate objectives.

Friesland Campina Wamco Nigeria Plc | January 2022 – May 2023 | Customer & Territory Sales Manager (CTSM) • Led trade and customer service operations, ensuring comprehensive retail coverage.

• Conducted ROI evaluations and implemented Distributor Capability Assessment Tools (DCAT).
• Provided operational guidance to distributors, fostering professionalization.
• Oversaw sales planning and joint business planning (JBP) with KBPs to align with divisional and business strategies.
• Assessed performance against targets and devised action plans for gap closure.
• Managed external and internal business challenges, achieving seamless execution across functions.

Friesland Campina Wamco Nigeria

Plc | October 2018 – December 2021 | Area Sales Manager (ASM), (Senior/Mid-Level) • Led a dynamic sales team of 25+, driving sales beyond expectations in Akwa Ibom State, Nigeria, contributing over $30K in additional revenue.

• Elevated customer service standards and trade objective fulfillment.
• Executed approved trade marketing promotions across distribution, targeting high priority wholesalers and retailers.
• Directed recruitment, training, and development of secondary salesforce.
• Cultivated customer relationships and implemented best practices.
• Earned recognition for revitalizing a dormant business partnership, achieving profitability. Recognized for Best Practice – Lead, Fight, and Inspire.

Friesland Campina Wamco Nigeria

Plc | January 2018 – September 2018 | Promo Coordination Manager (PCM) • Aligned and supported sales functions to drive retail value propositions.

• Executed flawless retail value propositions by identifying market potential.
• Managed merchandising and optimized product availability, visibility, and accessibility.
• Ensured pricing control and monitored competitor activities.
• Led sales activation, promo verification, and market intelligence reporting.

Accomplishments

• Activated 3 Retailer Forums, • Achieved 120% target, • Enhanced AVA for new product placement.

Friesland Campina Wamco Nigeria

Plc | February 2015 – December 2017 | Retail Distribution Manager (RDM) • Pioneered retail distribution structure, recruiting a robust sales force to enhance customer servicing and market share growth.

• Revamped channel distribution relationships, expanding active customer base by 30% and boosting coverage by 50% within 9 months.
• Managed product visibility and accessibility, optimizing brand penetration across retail outlets.
• Reported sales activity, market insights, and value chain compliance.
• Spearheaded new business accounts recruitment, achieving over 60% sales growth.

Zoomota Healthcare

Limited | December 2011 – 2013 | Personal Assistant to the Managing Director • Coordinated office and staff welfare updates, collaborating with HR.

• Arranged travel logistics and represented the company at NAFDAC for regulatory processes.
• Undertook bookkeeping and administrative duties. NEM Insurance Plc | June 2008 – 2009 | National Youth Service Corp (NYSC) • Managed customer recruitment and data updates.
• Processed insurance policy renewals and maintained records.
• Handled bookkeeping responsibilities

University of Ibadan |2013-2015| Masters in Managerial Psychology (MMP) University of Ado-Ekiti, Ado, Ekiti State |2009 – 2010| Postgraduate Diploma in Financial Management (PGDFM) Bowen University, Iwo, Osun State |2003 – 2007| B.Sc. Economics