Omolere Ayomide

I architect brand voices that sell. With over four years crafting high-conversion copy for B2C and B2B brands across Nigeria, Southeast Asia, and international freelance markets, I translate business values into words that move people. Whether it's a drip sequence that nurtures cold leads into loyal buyers, or a single tagline that lodges itself in a customer's mind, I build copy with one metric in mind: results.

My edge is the intersection of strategic brand thinking and punchy, platform-native writing that resonates from Lagos to London.

Brand Copywriter & Social Media Copy Specialist at CR8 Solution (2025-05 – 2025-07)

• Developed punchy, scroll-stopping social media copy across Instagram, Facebook, and LinkedIn for product campaigns targeting Southeast Asian and global audiences.
• Collaborated with design team to ensure copy-visual alignment, maintaining consistent brand voice across all touchpoints.
• Delivered campaign assets on tight timelines, adapting tone across audience segments without losing brand identity.

Email Marketing Strategist at Seyore (2023-02 – 2024-01)

• Architected end-to-end email marketing campaigns; covering segmentation strategy, sequence design, and final copy to drive measurable growth in open rates and conversions.
• Wrote behavioural trigger emails, promotional blasts, and nurture drips tailored to Nigerian consumer psychology while aligned with international brand standards.
• Analysed campaign performance data to iterate copy and subject line strategy, consistently improving click-through benchmarks.

Senior Brand Editor & Copywriter at Cantor and the Word (2022-01 – 2022-09)

• Served as editorial gatekeeper for all brand communications, ensuring every word produced aligned with established brand voice, personality, and tone guidelines.
• Audited and rewrote existing copy assets; including website pages, campaign briefs, and internal communications, lifting quality across the board.
• Partnered with leadership to define and codify the brand's written identity into a reusable style framework.

Freelance Brand Copywriter at Fiverr (Freelance) (2021-01 – Present)

• Built and scaled an independent copywriting practice serving clients across the US, UK, Canada, and West Africa; delivering brand slogans, sales copy, email sequences, and ad campaign concepts.
• Crafted brand identity copy for Nigerian startups and SMEs including e-commerce, fintech-adjacent, and lifestyle brands, establishing distinct market voices in competitive niches.
• Maintained 5-star service quality through clear client communication, rapid revision turnaround, and copy that consistently exceeded brief expectations.
• Specialties include: brand naming, product launch copy, cold email sequences, and promotional campaign design.

From Brand to Image: Creating High-Impact Campaigns That Tell Brand Stories – IE Business School

Brand Identity and Strategy | Storytelling in Branding and Content Marketing – IE Business School

Viral Marketing and How to Craft Contagious Content – University of Pennsylvania (Wharton)

Game Theory – Stanford University | The University of British Columbia