Peter Jennifer

Marketing Manager with experience across the event management, travel and fashion industries, specialising in brand positioning, consumer insights, marketing strategy and business growth. Focused on understanding what influences customer decisions and using those insights to shape brand perception, strengthen market positioning and create meaningful competitive advantages. Experienced in developing commercially driven campaigns, identifying growth opportunities, building strategic partnerships and leading creative teams to translate business objectives into measurable marketing outcomes.

Marketing Manager, Event Marketing - Fame Lagos

(2024-12 - 2026-09)

• Spearheaded customer acquisition and promotional strategies that contributed to a 28% increase in bookings in 2025, Fame Lagos’ highest-booking year.
• Led a 14-day Meta Ads campaign for the 250-guest Ikoyi event space with a ₦49,000 budget, generating 83 enquiries and 16 confirmed bookings at approximately ₦3,060 per booking.
• Led cross-functional marketing coordination across content creation, photography, videography, event operations and sales, aligning campaigns and customer engagement with booking objectives.
• Strengthened brand positioning and customer trust through founder-led storytelling, strategic communications and customer-focused marketing initiatives.
• Positioned flexible offerings—including venue-only bookings, chair rentals, catering and all-inclusive packages—to appeal to different customer needs and support commercial growth.
• Identified partnership opportunities and developed promotional strategies around Fame Lagos’ involvement in the 2026 Africa Magic Viewers’ Choice Awards (AMVCA).

Marketing Manager - Motthelabel

(2021-10 - 2024-11)

• Led collection-launch campaigns and promotions that supported the label’s highest-performing sales year in 2024, when annual business revenue reached ₦183 million.
• Contributed to Instagram audience growth from launch to 56,000 followers through brand positioning, content strategy and coordinated team execution.
• Led a 21-day Meta Ads campaign for the Deep Threads collection with a ₦84,000 budget, generating 333 enquiries and 73 confirmed orders at approximately ₦1,150 per order.
• Shaped brand messaging, collection storytelling and audience-focused marketing strategy, including four campaigns annually.
• Provided creative direction to photographers, videographers, stylists, makeup artists, designers and models, aligning production with the brand’s positioning and campaign objectives.
• Coordinated strategic partnerships and influencer collaborations to extend audience reach and market presence.

Creative Director (one-month contract) - Makiti

(2026-08 - 2026-08)

• Led creative direction for a short-term fashion campaign, developing visual concepts, mood boards and production guidance.
• Researched competitors to inform campaign imagery and recommendations for website and app banners and page concepts.
• Managed creative sourcing and production within a ₦400,000 budget, delivering for ₦367,000 and leaving ₦33,000 unspent.

Mass Communication - University of Benin (2021)