Toyin Osideko
Marketing Manager
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About
Results-driven Marketing Leader with several years of experience leading high-impact marketing and business development initiatives across multinational organizations. Proven ability to drive revenue growth, expand market share, and build high-performing teams. Expertise in digital marketing, market expansion, operations management, and stakeholder engagement. Adept at delivering measurable results in fast-paced, performance-driven environments.
Experience
Marketing Manager - OKESTLIFE INTERNATIONAL - Accra, Ghana
(2024-01)
- Lead national marketing strategies across multiple regions to drive sales growth and strengthen brand visibility.
- Develop and implement marketing campaigns that improve customer acquisition and market penetration.
- Manage marketing budgets, operational planning, and expenditure control.
- Organize distributor and prospect training seminars to improve sales performance.
- Conduct market research and competitor analysis to identify business opportunities and support strategic decision-making.
- Collaborate with senior management to implement organizational growth strategies.
Marketing Manager & Company Secretary - OKESTLIFE INTERNATIONAL - Lagos, Nigeria
(2022-01 - 2023-12)
- Directed nationwide marketing operations across Nigeria.
- Planned and monitored marketing budgets while ensuring efficient resource utilization.
- Developed marketing materials and digital content to support business growth.
- Liaised with regulatory agencies to ensure statutory and corporate compliance.
- Coordinated the establishment of specialty retail sales centers nationwide.
- Supported executive management in corporate governance and administrative matters.
Marketing Manager - HARBIN YEEKONG INTERNATIONAL - Lagos, Nigeria
(2019-01 - 2022-12)
- Expanded the company's footprint by launching specialty retail outlets across major regions in Nigeria.
- Drove revenue growth through distributor network development and market expansion initiatives.
- Organized nationwide business seminars to increase brand awareness and distributor engagement.
- Built and maintained long-term partnerships with key distributors and stakeholders.
Marketing & Sales Manager - TASLY WORLD NIGERIA COMPANY LIMITED - Lagos, Nigeria
(2013-01 - 2019-12)
- Executed business development initiatives to grow market share and capitalize on emerging opportunities.
- Managed product distribution to ensure products availability across partner outlets in Southwest Nigeria.
- Implemented integrated sales and marketing strategies that improved business performance.
- Conducted business seminars and training programs to improve brand awareness and distributor engagement.
Customer Care Representative - AIRTEL NETWORK COMPANY - Lagos, Nigeria
(2011-01 - 2012-12)
- Assisted customers with package details, service information, and general inquiries.
- Communicated with customers through multiple channels, including email, chat, and phone calls.
- Performed system administration and case management using TABS, Remedy, MINSAT, and CRM platforms.
- Provided timely support and effective resolution of issues reported by customers and channel partners, ensuring high customer satisfaction levels.
Marketing Executive - ZENITH BANK PLC - Lagos, Nigeria
(2009-01 - 2010-12)
- Executed marketing and sales initiatives for banking products and services, driving customer acquisition and revenue growth.
- Managed and strengthened client relationships by delivering high-quality, customer-focused service.
- Opened new customer accounts in compliance with account opening procedures and KYC requirements, generating new deposits.
Education
Bachelor of Science - Applied Zoology - Olabisi Onabanjo University (2008-12)
Senior Secondary School Certificate - Senior Secondary School (2000-12)