Ridwan Ajani

Results-driven Sales, Key Account, and Merchant Success professional with experience in SaaS, fintech, and merchant acquisition, backed by a background in Diplomatic Studies and Public Relations. Proven in driving revenue growth, managing high-value client relationships, and improving retention. Skilled in sales management, merchant onboarding, CRM systems, and data-driven decision-making, with experience collaborating across product, engineering, growth, and marketing teams to deliver business results.

Strong communication, leadership, and teamwork abilities, committed to organizational success and growth.

Relationship Manager - FAIRMONEY MICRO-FINANCE BANK - Ikeja, Lagos

(2025-01)

• Driving the business of Merchant acquiring in the different merchant sectors (Supermarket, Pharmacies, Filling Stations, Eateries & Restaurants, Lounge and Bar and Hotels), within the Region, and developing; deploring strategies to increase sales revenue
• Developing plans and strategic initiatives for growing the Merchant Acquisition business and achieving the company's sales goals
• Daily, Weekly, and Monthly monitoring of the KPI of the Merchant team within the assigned Region, ensuring all targets are met and exceeded consistently
• Follow up with Merchants and ensure active and inactive merchants are visited and if need be, mobilize retrieval of POS from inactive business partners within the region
• Have a good understanding of the business's products or services and be able to advise others about them

Sales & Merchant Success Specialist - Catlog Technologies Nigeria Limited - Lagos, Nigeria

(2023-01 - 2024-12)

• Led merchant onboarding and activation, ensuring smooth setup, compliance, and early adoption of Catlog's solutions
• Provided end-to-end merchant support, improving merchant satisfaction, retention, and product usage
• Built and managed strong relationships with key merchants, serving as trusted business advisor
• Delivered product demonstrations and walkthroughs to users across Nigeria and Ghana
• Drove revenue growth through upselling, cross-selling, and collaboration with Product and Engineering teams
• Tracked assigned paying merchants' performance including revenue, subscriptions, and order volume
• Partnered with Growth and Marketing teams to drive merchant engagement and retention
• Nurtured merchants through proactive outreach, webinars, and email campaigns
• Managed merchant escalations and guided customers through structured problem-solving
• Maintained accurate CRM records, forecasted key metrics, and collected merchant feedback

Key Account Manager - TRACTION APPS - Dolphin Estate, Ikoyi, Lagos

(2022-05 - 2023-12)

• Identified new markets and growth opportunities, increasing revenue and market share
• Managed key accounts to exceed revenue targets and improve customer retention
• Collaborated with internal stakeholders to enhance customer experience
• Provided customer feedback to improve product development and services
• Ensured new merchants met KYC compliance during onboarding

Key Account Associate - TRACTION APPS - Dolphin Estate, Ikoyi, Lagos

(2021-03 - 2022-04)

• Scheduled and conducted meetings with potential customers
• Promoted company products and services to new clients
• Built strong relationships with existing and new customers
• Promoted SaaS products to enhance customer engagement

Trainee Admin Assistant - D-DYNAMIC-D Nig Ltd - Ikeja, Lagos

(2019-12 - 2020-02)

• Handled incoming calls and scheduled appointments
• Prepared and distributed correspondence and reports
• Maintained an organized filing system

Graduate Teaching Instructor (NYSC) - Army Day Secondary School - Minna, Niger State

(2018-04 - 2019-03)

• Delivered lessons effectively, preparing students for exams
• Created lesson notes and assessment materials

Bachelor of Arts B.A. (Ed) - History & Diplomatic Studies - Tai Solarin University of Education (2017)

Higher Diploma - Advertising/Public Relations - Chartered Institute Of Commerce Of Nigeria (2016)