Samuel Bobby

Data-driven HR professional with progressive experience spanning HR analytics, Learning & Development, and sales team leadership within a fast-paced logistics environment. Combines strong quantitative capability - Power BI, Power Query, DAX, and AI-enabled reporting tools - with hands-on experience designing and delivering training programmes that strengthen employee performance and sales outcomes. Proven ability to translate workforce data into evidence-based learning interventions, having progressed from an HR Data Analyst role into a Learning & Development and Sales Supervision position within a single year.

Skilled in coaching, instructional design, performance monitoring, and cross-functional collaboration with HR and business leadership. Committed to continuous professional growth and to advancing organizational learning culture through analytics, innovation, and people development, underpinned by ongoing postgraduate study in Economics.

HR Learning & Development Officer & Sales Supervisor at AAJ Express Logistics Limited (2026-01 – Present)

Promoted from HR Data Analyst / HR Officer in recognition of analytical performance and leadership potential, assuming responsibility for staff learning, sales coaching, and team supervision.

• Design and deliver weekly Learning & Development programmes, integrating adult-learning principles into customer service, sales technique, and product-knowledge training modules for frontline staff.
• Lead induction and onboarding training for new employees, structuring learning pathways that accelerate time-to-competency and strengthen early-stage performance.
• Supervise and coach sales teams on consultative selling techniques and product knowledge, directly supporting attainment of sales targets.
• Apply HR and performance data to identify skill and productivity gaps, translating insights into targeted, evidence-based training interventions developed in partnership with HR and departmental leadership.
• Develop and continuously refine training materials and coaching frameworks, ensuring content remains aligned with evolving operational and business needs.
• Evaluate training effectiveness through structured monitoring and feedback loops, iterating programme design to strengthen knowledge retention and on-the-job application.
• Prepare and present weekly performance reports to management, highlighting sales trends, learning outcomes, and productivity improvements to inform strategic workforce decisions.

HR Data Analyst | HR Officer at AAJ Express Logistics Limited (2025-02 – 2026-01)

• Designed and implemented a centralized employee database covering 250+ staff using advanced Excel and relational data structures, improving data accuracy by 95%.
• Engineered an automated attendance tracking and analysis system using Power Query, DAX, and n8n workflows, enabling real-time monitoring of absenteeism, lateness, and workforce availability across departments.
• Leveraged large language models and Zebra AI to analyze attendance trends, generate predictive workforce insights, and automate weekly HR reporting, reducing manual reporting time by 70%.
• Developed interactive Power BI dashboards visualizing headcount, turnover, absenteeism, and time-to-hire metrics, enabling data-driven workforce planning for senior leadership.
• Utilized Bricks AI and Julius AI for advanced spreadsheet analysis and visualization of complex HR datasets, generating insights that contributed to a 15% reduction in employee turnover.
• Led onboarding process enhancements informed by new-hire feedback analysis, improving the employee integration experience and reducing first-month attrition by 25%.

Data Entry and Management Specialist at Lapo Microfinance Bank (2024-08 – 2025-01)

• Implemented data validation and quality assurance protocols, achieving 99.8% data accuracy across records.
• Generated comprehensive data reports and analytics summaries for cross-functional teams, supporting informed business decisions.
• Maintained rigorous data security and confidentiality standards in compliance with financial sector regulations.

Sales Data Analyst at Prince Ebeano Supermarket (2023-05 – 2024-06)

• Analyzed complex sales datasets using Power BI and Excel to identify revenue trends, customer behavior patterns, and operational inefficiencies.
• Created executive-level interactive dashboards tracking sales performance, inventory turnover, and customer acquisition KPIs.
• Collaborated with operations and finance teams to optimize business processes based on data-driven insights.

Data Entry Officer at National Identity Management Commission (2017-02 – 2017-11)

• Processed biometric and personal data for the national identity database with 99.9% accuracy.
• Ensured strict compliance with federal data protection guidelines and NIMC standards.
• Maintained confidentiality and security protocols while managing sensitive citizen information.

Postgraduate Diploma in Economics – University of Lagos

Bachelor of Arts in Linguistics (Igbo) – University of Lagos (2021)