Sidhartha Lenka

Business Head | Business Growth | P&L Leader

Talent

NGMember since August 15, 2026

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About

Senior business and commercial leader with 25+ years of cross-border experience across Pan India operations, GCC, MENA, and Africa. Offers all-round domain expertise across food (organic/conventional/frozen/fresh/dry) and FMCG, processed foods, fully integrated poultry/meat/livestock/dairy/animal feed/feed mill, agri-food value chains (organic/traditional), and stationery/writing instruments with leadership exposure from startups, turnarounds, high-growth ventures to portfolios above USD 400M. Recognized for entrepreneurial drive, innovation, P&L ownership, business expansion, greenfield and brownfield projects, digital transformation, marketing and sales strategy, social media marketing, and taking businesses from conceptual stage to consumer while achieving growth through distribution, route-to-market, sourcing, supply chain, logistics and building high-performance teams across complex multicultural markets.

Experience

Business Head - THOFP - India

(2025-01)

Leading strategy and P&L, achieved a turnover of USD 25M with bottom line growth of 21%. Reduced wastage by more than 16%.
Expanded portfolio into organic healthy living products and increased distribution/outlet coverage by 35%.
Improved supply-chain reliability through channel partners for faster, more dependable market delivery.

Commercial Director - Yamen RE Development & Investment Co. - KSA

(2024-05 - 2024-12)

Set up the Food Division and supported agro and meat projects with group turnover of USD 50M.
Defined and established the commercial structure, sourcing road map and portfolio plan for Saudi Arabia.
Built supplier and processor networks in India/Africa/Brazil, and expanded food-service, HORECA and institutional relationships.

Commercial Head - Al Rajhi International Investment Co. - KSA

(2023-12 - 2024-04)

Led P&L, strategy and commercial excellence for agri, meat and feed products within a diversified group of USD 400M+.
Established Meat imports and achieved growth of alfalfa and wheat portfolios in UAE and Egypt.
Built multi-origin sourcing partnerships across Africa, UK, Brazil and Romania.

Chief Commercial Officer - Shafa Al Nahdah LLC / Shafa Agro Ltd. - UAE & Tanzania

(2023-04 - 2023-10)

Led and restructured an integrated dairy, feed mill and agriculture business.
Created new poultry and cattle feed formulations and delivered 1,500 MT/month animal feed and 450,000 litres/month milk, with top-line sales of USD 10M in feed and USD 7M in milk.
Built a nationwide distributor network, cut raw material, overhead, marketing and distribution costs by 12%, and reduced dairy production cost by USD 66K/month.
Improved crop planning, self-sufficiency and profitability across the operation.

Chief Commercial Officer - Al Bashayer Meat Co. SAOC - Oman

(2019-03 - 2023-03)

Built Oman's integrated meat and food-security business from ground zero to USD 50M within two years.

Led operational and commercial strategy across livestock sourcing from Tanzania, Kenya, Somalia, South Africa, processing, animal feed and by-products.
Launched fresh, chilled and frozen meat portfolios for retail, HORECA, institutional channels and retail chain channels in Oman, Kuwait, UAE, and Bahrain.
Introduced Oman's first organized livestock distribution through an authorized dealer network and supported exports to regional markets in the GCC.
Developed downstream by-product verticals including MBM, tallow and blood meal, and improved inventory, receivables and working-capital efficiency.

Head – Marketing & Sales - A'Saffa Foods SAOG - Oman

(2009-07 - 2019-01)

Led business growth for a market-leading integrated poultry, feed and food producer across Oman, GCC, MENA and Africa.

Grew the business from USD 10M to USD 150M+ with outstanding top line/bottom line growth and cash flow.
Increased poultry volumes from 600 MT/month to 3,000 MT/month and value-added products from 6 MT/month to 400 MT/month.
Established 4 brands, 5 product lines and 120 products, expanding into categories including poultry, meat, processed foods, organic vegetables & fruits/pulps, mineral water, French fries and seafood.
Established suppliers from UAE, India, Oman, and Egypt for white label products.
Built market presence across UAE, Qatar, Bahrain, Kuwait, Yemen, Egypt and Iraq, and contributed to recognition in Forbes Top 500 performing listed companies in MENA and 'Super Brand'.

GM – Business Development - Sunstar Overseas Ltd - India

(2007-12 - 2008-09)

Achieved 22% sales growth in organic rice (white/brown) / staples / spices / edible oils / processed foods; pioneered India's first microwavable retort organic foods (RTC/RTE) and strengthened contract-farming SOPs.

National Sales Manager - Chemi & Cotex - Tanzania & Eastern Africa

(2004-07 - 2007-02)

Led foods, beverages, confectionery, edible oils, cosmetics and dental categories with turnover of USD 55M; expanded distribution, opened 7 branches, and delivered 36% growth in Dental, 27% in Cosmetics, and 41% in Foods.

GM – Marketing - Kothari Products Ltd - India

(2002-11 - 2004-07)

Delivered 16% sales growth and built a network of 10 depots and 800 distributors.

GM – Marketing & Sales - Rotomac - India

(2000-06 - 2002-09)

Launched 80+ products (writing instruments/stationery) and doubled turnover from USD 3.5M to USD 7M.

Deputy Marketing Manager - DS Group - India

(1993-02 - 2000-06)

Conceptualized and launched Pass Pass and Catch Salt & Pepper sprinklers, contributing to category creation and national market success.

Client Servicing Executive - Akshara Advertising - Delhi

(1991-06 - 1993-02)

Conceptualized and executed advertising national campaigns for Escorts Tractor and Motorcycle Division, Graveira Suitings, ITDC and Indian Airlines.