Sobowale Oluwagbemisola

Strategy-led marketer with 3+ years of experience delivering growth-focused campaigns across FMCG and consumer brands. Strong background in go-to-market strategy, audience segmentation, and multi-channel campaign execution. Experienced in designing and executing marketing initiatives that improve brand visibility, customer engagement, and commercial outcomes through digital, influencer, and content-driven strategies.

Skilled at translating marketing activity into measurable performance, with a growing focus on acquisition, funnel optimization, and revenue-driven growth.

Digital Strategist & Account Manager at Enbelo (Marketing Agency) (2022-08 – Present)

Led strategy and execution of multi-channel campaigns across digital platforms, delivering strong audience engagement, brand growth, and measurable campaign performance.

• Developed and executed GTM strategies for product launches and campaigns across FMCG brands.
• Designed audience-focused campaigns that improved brand awareness and customer engagement.
• Identified market insights and consumer behavior patterns to inform campaign direction.
• Supported demand generation initiatives through influencer, content, and media strategies.
• Planned and executed integrated marketing campaigns across digital and influencer channels.
• Ensured consistency in brand messaging across all campaign touchpoints.
• Managed campaign timelines, deliverables, and stakeholder communication.
• Led strategy presentations and client-facing discussions.
• Managed influencer campaigns across lifestyle, tech, and other relevant segments.
• Contributed to content strategy and campaign ideation for multiple brands.
• Supported digital amplification strategies to increase reach and engagement.
• Collaborated with creative and media teams to ensure effective execution.
• Monitored and reported on campaign performance against KPIs. Analyzed engagement, reach, and audience response to optimize campaigns.
• Provided actionable insights to improve future marketing performance.
• Maintained clear reporting structures for clients and internal teams.

MBA – Metropolitan School of Business & Management (University Of Chichester, UK) (2018-01 – 2019-12)

Master Diploma in Digital Marketing in Digital Marketing – Digital Marketing Skill Institute (2021-01 – 2022-12)