Tolulope Adedayo

Creative, results-driven Social Media Strategist and Community Manager with a proven track record of scaling organic visibility and driving sales within the lifestyle, hospitality, and creative sectors. Expert at turning daily brand operations into aesthetic, high-engagement short-form content and building high-conversion community funnels.

Chief Operating Officer (COO) & Content Team Lead - MADHouse Spaces

• Simultaneously direct daily hub operations and spearhead the volunteer content team, bridging administration with creative execution.
• Coordinate and pair cross-functional content creators to maintain a consistent, trend-aligned brand voice.
• Streamline internal workflows and establish robust systems for tracking and documenting deliverables.

Social Media Strategist & Content Creator (Contract) - City Premium Café

(2025-08 - 2025-12)

• Expanded organic reach by 760% and scaled video views past 20K using behind-the-scenes content.
• Generated ₦200,000+ in revenue from a lean ₦8,000 ad spend, achieving a 30x+ Return on Ad Spend (ROAS).
• Built a structured WhatsApp community funnel to manage incoming customer orders and increase repeat sales.

Instagram Growth Strategist (Contract) - Polly Foam Nigeria

(2025-06 - 2025-08)

• Engineered an 8-week visual growth blueprint that boosted profile visits from 58 to 2.5K (943% reach increase).
• Curated high-converting lifestyle formats, including engaging carousels and interactive story CTAs.

TikTok Manager & Strategist (Contract) - Duchess HairXpress

(2025-02 - 2025-03)

• Increased TikTok followers by 37% and boosted overall community engagement by 121% within a 2 month window.
• Scripted and produced native short form videos utilizing trending audios to secure the brand's first 5 organic digital sales.

B.Sc. - Political Science - University of Lagos (2026)