Usman Abdulmalik

I am highly organized and detail-oriented, with a talent for analyzing data and identifying trends that inform sales strategy. Results-driven sales professional with over 14 years of experience propelling revenue growth and expanding markets. Leveraging FMCG business development, sales, and marketing expertise to achieve corporate objectives.

I am also great at building relationships, that can convert people into clients and stakeholders leveraging on my strong interpersonal skills and ability to listen and understand others. I will be your next sales star manager if given this opportunity, analytical skills and a team player.

Area Sales Manager - Summit House Hold Solution - North Central {2sure, Lewer Soap {Abuja, Niger, Nasarawa and Kogi}

(2025-01)

• Delivering primary sales target (volume and value) for the assigned territory
• Drives secondary sales via partners selling infrastructure and resources
• Plans and direct partners distribution strategy to deliver on outlets reach targets including prompt order collection
• Develop all sales channels within the assigned territory
• Coaching, training and evaluating partners van sales representatives
• Reviews partners monthly performance vs. target
• Manage data collection and reporting within the assigned territory
• Responsible for driving visibility across all trade channels including chillers management and reporting
• Implements trade marketing activities within assigned territory
• Builds and maintain relationship with partners, retailers and wholesalers
• Ensure timely reconciliation of partners account monthly including partners Report sales, inventory and reach for all partners within assigned territory
• Develop and adhere to a well-defined work programmed and route plan using (SFA, Mplify, Power Bi)

Brand Account Lead - Redcloud Technology - North Centre {Abuja, Niger, Nasarawa, Kwara, Benue and Kogi}

(2024-01 - 2025-01)

• Sales pipeline development and revenue target, through existing or new distributors
• Redcloud distributor pitch execution
• Brad portfolio expansion {Execute strategic brand mapping, brand optimization}
• Stakeholder Collaboration: Collaborate with internal teams, marketing, product and operations
• To align regional strategies with overall business objectives
• Executive red cloud value prepositions to distributors for brand uptake
• To deliver brand trading volume, brand TV and product mix target in assigned territory through existing and new distributor acquired
• To build a robust pipeline of uptakes for brand contracts
• To drive prompt and accelerated market penetration for all newly executed brand contracts
• To create a country wide visibility for brand uptake performance
• To measure market and resource efficiency
• Delivering primary sales target (volume and value) for the assigned territory
• Reviews partners monthly performance vs. target
• Manage data collection and reporting within the assigned territory
• Implements trade marketing activities within assigned territory
• Build and maintain relationship with partners and wholesalers
• Ensure timely reconciliation of partners account monthly including partners Report sales, inventory and reach for all partners within assigned territory

Territory Sales Manager - Perfetti Van Melle (Maker of center fresh, Mentos) - Niger

(2023-01 - 2024-01)

• Delivering primary sales target (volume and value) for the assigned territory
• Drives secondary sales via partners selling infrastructure and resources
• Plans and direct partners distribution strategy to deliver on outlets reach targets including prompt order collection
• Develop all sales channels within the assigned territory
• Coaching, training and evaluating partners van sales representatives
• Reviews partners monthly performance vs. target
• Manage data collection and reporting within the assigned territory
• Responsible for driving visibility across all trade channels including chillers management and reporting
• Implements trade marketing activities within assigned territory
• Builds and maintain relationship with partners, retailers and wholesalers
• Ensure timely reconciliation of partners account monthly including partners Report sales, inventory and reach for all partners within assigned territory
• Develop and adhere to a well-defined work programmed and route plan using (SFA, Mplify, Power Bi)

Area Sales Manager - Fareast Imperial Brands Nigeria Limited - Hair Fashion; Kwara and Osun State

(2023-01 - 2023-12)

• Delivering primary sales target (volume and value) for the assigned territory
• Drives secondary sales via partners selling infrastructure and resources
• Plans and direct partners distribution strategy to deliver on outlets reach targets
• Develop all sales channels within the assigned territory
• Reviews partners monthly performance vs. target
• Manage data collection and reporting within the assigned territory
• Responsible for driving visibility across all trade channels
• Implements trade marketing activities within assigned territory
• Maintain existing relationships among partners, retailers and wholesalers
• Provide regular market feedback from customers and distributor assigned geographical location
• Identifying the area of products improvement or the products development, by remaining current on industry trend, market dynamics
• Identifying new market and business opportunities to deliver on targets
• Develop and adhere to a well-defined work programmed and route plan using (SFA)

Regional Sales Manager - SKIDDO FOOD LIMITED - North Central (Kogi, Abuja, Niger, Nassarawa and Benue)

(2022-01 - 2023-01)

• To develop and implement sales initiatives
• To develop and implement sales strategies and product knowledge
• To generate revenue from the assigned geographical location
• To implement and execute strategies to achieve sales targets
• To manage and lead sales representatives
• To conduct sales territory analysis and close sales
• Tracking, recording and monitoring of sales teams within the region
• Develop sales and marketing strategies to drive growth in the region
• Develop and manage an efficient distribution network to improve sales
• Communicate and regulate pricing
• Overseeing sales operations and sales activities
• To ensure sales set targets are achieved
• Identify existing customers and acquire new customers
• Delivering primary sales target (volume and value) for the assigned territory
• Plans and direct partners distribution strategy to deliver on outlets reach targets including prompt order collection
• Develop all sales channels within the assigned territory
• Reviews partners monthly performance vs. target
• Responsible for driving visibility across all trade channels including chillers management and reporting
• Implements trade marketing activities within assigned territory
• Builds and maintain relationship with partners, retailers and wholesalers
• Ensure timely reconciliation of partners account monthly including partners Report sales, inventory and reach for all partners within assigned territory

Area Sales Manager - SKIDDO FOOD LIMITED - North Central (Kogi, Abuja, Niger, Nassarawa and Benue)

(2022-01 - 2023-01)

Field Sales Manager - Suntory Beverages and Food Nigeria Limited - Abuja, Kogi, Bauchi, Gombe, Kano, Benue and Nasarawa

(2019-01 - 2022-12)

• Delivering primary sales target (volume and value) for the assigned territory
• Drives secondary sales via partners selling infrastructure and resources
• Plans and direct partners distribution strategy to deliver on outlets reach targets including prompt order collection
• Develop all sales channels within the assigned territory
• Coaching, training and evaluating partners van sales representatives
• Reviews partners monthly performance vs. target
• Manage data collection and reporting within the assigned territory
• Responsible for driving visibility across all trade channels including chillers management and reporting
• Implements trade marketing activities within assigned territory
• Build and maintain relationship with partners, retailers and wholesalers
• Ensure timely reconciliation of partners account monthly including partners Report sales, inventory and reach for all partners within assigned territory

Field Sales Representative - Suntory Beverages and Food Nigeria Limited - Abuja, Kogi, Bauchi, Gombe, Kano, Benue and Nasarawa

(2016-01 - 2019-12)

Account Manager - GlaxoSmithKline Consumers Nigeria (Workforce Management Group Outsource) - Okene and Kogi State

(2014-01 - 2016-12)

• Delivering primary sales target (volume and value) for the assigned territory
• Drives secondary sales via partners selling infrastructure and resource
• Plans and direct partners distribution strategy to deliver on reach targets including prompt order collection
• Develop all sales channels within the territory
• Coaching, training and evaluating partners van sales representatives
• Reviews partners monthly performance vs. target
• Manage data collection and reporting within the assigned territory
• Responsible for driving visibility across all trade channels including chiller management and reporting
• Implements trade marketing activities within assigned territory
• Builds and maintain relationship with partners, retailers and wholesalers
• Ensure timely reconciliation of partners account monthly including partners returns, claims
• Develop all sales channels within the assigned territory

Sales Supervisor - GlaxoSmithKline Consumers Nigeria (Workforce Management Group Outsource) - Okene and Kogi State

(2013-01 - 2016-12)

Sales Representative - Glaxo Smith Kline Consumer (Iduh Integrated Services Nigeria Limited)

(2012-01 - 2013-12)

• Developed strategic business plans for introduction of the company's products to my territory
• Opened market in the hinterland of Kogi State
• Consistently met 100% target even though in a new territory
• Distribution monitored and ensured supply of company's product to retailers and wholesalers in Okene, kabba, Ankpa, Idah, Anyigba and Lokoja
• Managed the company's visibility, merchandizing, distribution, and redistribution of company products within my territory
• Ensure proper reconciliation of account
• Data reporting
• Recruiting of new outlet

Life Insurance Marketer - Industrial and General Insurance - Lokoja

(2009-01 - 2012-12)

• Coordinate sales and marketing plans and strategies to deliver expected results
• Identify marketing initiatives through customer research, targeting and segmentation plans
• Work with the marketing team to develop key campaigns for all the company's products
• Recruited the highest number of customers
• Proper reconciliation of account
• Organize product information update lectures/seminars and product launch to customers

Part-Time Lecturer - Kogi State Polytechnic (Kabba and Okene Centre)

(2009-01 - 2013-12)

Lectured on the following courses:

• Business Policy

Tutorial-Facilitator - National Open University (Lokoja Centre)

(2009-01 - 2013-12)

Lectured on the following courses:

• Business Statistics
• Principle of Accounting

Part-Time Lecturer - Nigerian College of accountancy (Lokoja Centre)

(2008-01 - 2013-12)

Lectured on the following courses:

• Business Finance

Certified National Accountant - Accountancy - National College of Accountancy, Jos (2007-01 - 2008-12)

Master of Business Administration - Accounting and Finance - Benue State University, Makurdi (2004-01 - 2006-12)

Post Graduate Diploma in Accounting - Accounting - Kogi State University, Anyigba (2003-01 - 2004-12)

Higher National Diploma in Accounting - Accounting - Kogi State Polytechnic, Lokoja (2000-01 - 2002-12)

Diploma in Computer Study - Computer Study - Rotbol Computer Training Institute, Lokoja (2000-01 - 2000-12)